Senior App Growth Marketing Manager

Overview

Mixbook is seeking an experienced, strategic, and highly collaborative Senior App Growth Marketing Manager to own and scale our mobile app growth strategy end-to-end. This role will be the single-threaded owner of app acquisition, App Store optimization, and app-specific storefront experiences, with responsibility for driving performance across the full app funnel — from install through purchase.

Reporting into the VP of Growth Marketing, this role will play a critical part in accelerating app growth by partnering closely with Product Marketing, Core Performance Marketing, Product, Creative, and Data teams. This is a highly hands-on, data-driven role focused on experimentation, optimization, and measurable impact.

Location

This is a remote position with quarterly travel to the San Francisco Bay Area. West Coast Working Hours.

What You’ll Do

• App Performance Marketing
• Own and scale app acquisition across Apple Search Ads and paid social app campaigns, optimizing toward install efficiency and downstream funnel performance.
• Develop and execute a testing roadmap across audiences, creatives, bidding strategies, and campaign structures.
• Collaborate closely with the Core Performance Marketing team to ensure alignment across channels and campaigns.
• Lead the creative testing strategy and translate performance insights into creative direction.

• App Store Optimization (ASO) & Storefront Conversion
• Own ASO strategy and execution, including keyword research, metadata optimization, creative strategy, and conversion rate optimization to improve discoverability, relevance, and store conversion.
• Leverage existing tooling (e.g., AppTweak, Appsflyer) to identify opportunities, monitor performance, and inform testing priorities.
• Manage and optimize App Store Product Pages, Custom Product Pages (CPPs), and In-App Events to support seasonal campaigns, promotions, and product launches.

• App Store Merchandising & In-App Experiences
• Lead the strategy and execution of In-App Events and app-specific storefront placements to drive discovery, engagement, and conversion.
• Collaborate with Product Marketing to translate positioning, messaging, and seasonal narratives into effective App Store and in-app experiences.
• Ensure app store assets are aligned with broader marketing initiatives while tailored to app-specific audiences and intent.

• Funnel Ownership & Performance Analysis
• Demonstrate a strong understanding of the app funnel from Open → Purchase, identifying drop-offs and opportunities to improve media conversion and velocity.
• Use a data-first approach to analyze performance drivers and translate insights into action.
• Report on app growth KPIs and test results to key stakeholders, with clear recommendations and next steps.

• Cross-Functional Collaboration
• Partner closely with Product Marketing, Creative, Product, Data, Lifecycle/CRM, and Core Performance teams to drive cohesive app growth initiatives.
• Partner with Data and Engineering to ensure accurate app measurement and attribution, including validating AppsFlyer event setup, event naming, and data integrity across the app funnel.
• Operate alongside the SEO team (focused on non-app) with clear swim lanes and shared learnings.
• Serve as the app growth subject-matter expert and point of accountability across the organization.

What You’ll Need

• 7+ years of experience in growth, performance marketing, or mobile app marketing, with direct ownership of app acquisition and optimization, with a strong emphasis on iOS.
• Proven experience managing Apple Search Ads, Google App campaigns and paid social app campaigns with a strong understanding of mobile performance metrics (CPI, CPA, LTV, CVR).
• Strong understanding of mobile app attribution and measurement, including SKAN frameworks, AppsFlyer, and best practices for event taxonomy, attribution windows, and performance validation.
• Hands-on experience with ASO, including keyword strategy, metadata optimization, creative testing, and store conversion optimization.
• Experience owning App Store Product Pages, Custom Product Pages, and In-App Events.
• Strong analytical and problem-solving skills with the ability to use data to drive strategy and day-to-day decision making.
• Experience partnering cross-functionally with Product Marketing, Product, Creative, and Data teams.
• Comfortable operating in a fast-paced, test-and-learn environment with a high degree of ownership and autonomy.
• Excellent communication and presentation skills, with the ability to clearly articulate insights and recommendations.

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