Senior Analyst, CRM

About Lunar Solar Group:

Lunar Solar Group is a high-impact advertising agency that collaborates with consumer-focused brands to identify growth opportunities and implement disruptive marketing strategies. We combine digital marketing expertise and a suite of creative services to help brands scale. As a globally recognized growth consultancy, technology studio, and full-service digital marketing agency, we solve complex growth challenges and build brands through proprietary technology, innovative strategy, channel expertise, and flawless execution. Lunar has built a track record of excellence across various verticals, including durable goods, consumer packaged goods, and SaaS. While highlighting potential growth opportunities for clients, Lunar itself continues to expand rapidly.
Our Culture

We’re a fast-moving, highly collaborative team of senior strategists, creatives, and technologists who push the boundaries of what performance creative can achieve. We value ownership, rigor, curiosity, and the confidence to challenge assumptions—with data.

Working at Lunar means operating at a high bar. We celebrate wins, learn quickly from failures, and invest deeply in our people. Whether remote or hybrid, our team shows up as thoughtful partners to one another and trusted advisors to our clients.

Are you a detail-oriented CRM practitioner who takes pride in flawless execution? Are you energized by seeing your work drive real results for clients? Do you want to build on your existing CRM foundation while deepening your expertise in email, SMS, and lifecycle marketing? If so, let's talk. As a Senior CRM Analyst, you'll support the strategy and execution of email and SMS programs across a portfolio of client accounts, owning campaign briefing, production, QA, and performance reporting.

• Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep copy, creative, and feedback moving on schedule.

• Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization as outlined in the brief.

• Troubleshoot rendering, linking, and compatibility issues to ensure flawless delivery across devices and platforms.

• Pull and analyze CRM performance data on a weekly, monthly, and quarterly cadence, tracking KPIs like deliverability, open rate, click rate, conversion rate, and unsubscribe trends.

• Monitor flows and campaigns to confirm triggers, segments, and integrations are functioning correctly, flagging anomalies with supporting data.

• Own task management within the PM system, keeping dates and content current and flagging any items that fall behind schedule.

• Maintain organized client files and shared resources in the Lunar G-Drive.

• Build strong working relationships with client stakeholders and become a go-to resource on CRM best practices and platform capabilities.

• 2+ years of CRM/lifecycle marketing experience or a related field.

• Familiarity with Klaviyo or a comparable ESP preferred.

• Agency experience is a plus.

• A track record of achievement and strong attention to detail.

• Excellent written and verbal communication skills.

• Resourcefulness and creative problem-solving abilities.

• Ability to prioritize tasks and manage multiple accounts to meet deadlines.

• Experience working in collaborative, cross-functional teams.