ABOUT CORDIAL
We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.
We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.
OUR VALUES
- Communicate better than the rest
- Own it, every time
- Solve client problems tenaciously
- Make Waves
In Forrester’s recently published 2024 ESP Wave, Cordial was depicted as:
Cordial’s vision to “build technology that helps marketers send a better message” stands out for its focus on kindness, authenticity, respect, and accountability instead of market valuation. Cordial’s values, transparent pricing, flexible technology, professional services model, and customer-informed development roadmap deliver; it grew 49% last year, has 93% retention, and, on average, improved its clients’ customer lifetime value by 50%. The company’s partner network is smaller than others in this evaluation and supports only core email use cases.
Cordial’s strongest current offerings are its integration, AI, and agency services. The vendor’s built-in data transformations streamline data integrations with any source. Cordial’s AI outshines other vendors’ by enhancing marketer productivity and email value, not just creating content. And more than half of Cordial clients use its strategy, production, technology, deliverability, and analytics services. However, Cordial needs to improve its reports beyond basic email metrics and incorporate privacy by design into product development. Even so, reference customers love that Cordial integrates so easily with other technologies. One called it “a breath of fresh air to work with such a modern platform.” Retailers will find Cordial a cost-efficient way to activate their myriad data sources.
POSITION SUMMARY
We're on the hunt for a dynamic salesperson to join our fast-growing company as we disrupt a legacy industry and go head-to-head with enterprise cloud giants. Reporting directly to the Regional VP of Sales, you'll be a key player in driving new business and fueling Cordial's growth. You'll have the unique ability to build relationships and generate your own opportunities—taking control of your success. While you're a go-getter, you're also a team player who values humility and knows that winning as a team comes first.
YOU WILL
- Self-source and qualify opportunities within a vertical and semi-regional focus on Enterprise. Targets across B2C industries such as retail, digital publishing, gaming, travel, and hospitality.
- Be a hunter in this role, leveraging marketing support for inbound and event-generated leads, while Client Success teams manage post-sale account growth.
- Build and maintain a strong pipeline of viable opportunities, accurately forecasting across marketing, IT, and leadership functions within target accounts.
- Consistently exceed quarterly and annual revenue targets with a consultative or challenger sales approach.
- Master your product. While relationships matter, you thrive on selling value through the technical components of a platform, which sets you apart as a sales professional.
- Coordinate resources across departments, including Sales Engineering, Product, Engineering, Marketing, and Leadership, to close deals effectively.
ABOUT YOU
- 8+ years of experience as an Account Executive specializing in selling sophisticated SaaS solutions, preferably within the MarTech industry
- Strong network with Digital/Ecommerce VPs, CMOs, CTOs, and Product and Customer Experience executives.
- A marketer at heart, with experience selling to—or better yet, working as—a marketer. You excel at storytelling and speaking the language of B2C marketers, retailers, and media publishers.
- A self-starter with a passion for generating your own opportunities.
- You believe in selling value through the product and enjoy collaborating with IT.
- A stable career history with at least 2+ years in each role and a consistent track record of top performance.
- Embody Cordial’s core sales values: Integrity, Discipline, Ingenuity, Intelligence, Curiosity, Passion, and excellent written and verbal communication (because words matter).
- Thrive in a fast-paced, growing company where self-starters help improve all facets of the business. "That’s not my job" isn’t in your vocabulary.
- Intellectually curious, with a proven ability to adapt and learn new technology.
- Lead by example, with a hands-on mentality, low ego, and extreme ownership approach to building a great company and team.
COMPENSATION & BENEFITS
$140,000.00-$160,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as monthly wellness and cell phone stipends, childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!
Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
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