Senior Account-Based Marketing Specialist

As the Senior Account Based Marketing (ABM) Marketer, you will lead the planning, development, and execution of account-based marketing programs that engage strategic target accounts and turn engagement into opportunities to accelerate sales pipeline.

Based on market knowledge and insight, you’ll work closely with others across the marketing, sales, and product departments to drive content creation, develop compelling messaging, and design/execute personalized omnichannel programs.

The role requires expertise and technical literacy in account-based marketing tools and processes used to enable delivery at scale. If you’re a collaborative, strategic marketer passionate about ABM and demand generation, we want to hear from you!

What you get to do:

• Guide the ABM (1:1, 1:few, and 1:many) campaign strategy and execution for named strategic accounts, including messaging, content creation, channel mix, and journey orchestration.
• Work closely with sales, product marketing, digital, and creative teams to plan, organize, and implement full-funnel marketing plans designed to generate opportunities and accelerate deals to close.
• Research target accounts and drive contact acquisition efforts for greater account coverage. Work closely with sales to develop ABM playbooks to penetrate the buying committee within the named accounts.
• Develop, manage, and optimize personalized assets that introduce target accounts to Lytx and move them from the intent stage down the funnel into qualified sales pipeline.
• Collaborate with marketing leadership and operations on developing the appropriate marketing metrics to provide visibility into campaign results and effectiveness, account penetration and engagement, opportunity creation, pipeline contribution, and ROI of our marketing efforts.
• Implement and manage full-funnel campaigns while adhering to budget allocation.
• Drive campaign alignment cross-functionally, including creating sales connections and guiding the work of fellow marketers who support the campaign plan.
• Other duties as assigned.

If you have the following experience, we’d love to hear from you!

• 5+ years of B2B marketing demand generation experience, preferably marketing SaaS products
• 3+ years of Account Based Marketing experience for Enterprise B2B organizations
• Bachelor’s degree in marketing or related field or equivalent experience
• Demonstrated success in developing and implementing ABM campaigns that drive revenue growth
• Experience in sales, marketing and ABM tech stack, e.g. Salesforce, Marketo, 6sense, and Seismic
• Data-driven marketer with demonstrated results in campaign performance optimization
• Problem-solving, analytical approach (e.g. A/B testing) to planning and executing campaigns that drive performance and ROI
• Excellent communication, collaboration skills and project management skills
• Ability to take persona insights, brand, and product messaging to develop a messaging strategy and content plan for ABM campaigns
• Experience thriving in fast-paced, dynamic environments

Benefits:

• Medical, dental and vision insurance 
• Health Savings Account
• Flexible Spending Accounts
• Telehealth
• 401(k) and 401(k) match
• Life and AD&D insurance
• Short-Term and Long-Term Disability
• FTO or PTO
• Employee Well-Being program
• 11 paid holidays plus 1 inclusive holiday per year
• Volunteer Time Off
• Employee Referral program
• Education Reimbursement Program
• Employee Recognition and Appreciation program
• Additional perk and voluntary benefit programs

Salary is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience.  This position is also eligible for an incentive compensation plan.  The expected hiring salary for this position is:

$89,750.00 - $113,250.00

Innovation Lives Here

You go all in no matter what you do, and so do we. At Lytx, we’re powered by cutting-edge technology and Happy People. You want your work to make a positive impact in the world, and that’s what we do. Join our diverse team of hungry, humble and capable people united to make a difference.

Together, we help save lives on our roadways.

Find out how good it feels to be a part of an inclusive, collaborative team. We’re committed to delivering an environment where everyone feels valued, included and supported to do their best work and share their voices.

Lytx, Inc. is proud to be an equal opportunity/affirmative action employer and maintains a drug-free workplace. We’re committed to attracting, retaining and maximizing the performance of a diverse and inclusive workforce. EOE/M/F/Disabled/Vet.