Lead and grow a global team of 3–5 sales development representatives. Own SDR targets, pipeline generation, outbound programs, inbound qualification, and sales handoffs. Coach representatives through call reviews, performance management, and career development; recruit and onboard new hires. Partner with Marketing, Account Executives, Customer Success, Revenue Operations, and Product to improve messaging, processes, data quality, and conversion rates.
We're on the lookout for an experienced SDR Manager to lead and grow our global Sales Development team. HeroDevs is the leading provider of Never-Ending Support for sunsetted open source software, helping organizations in government, healthcare, education, technology, and finance stay secure and compliant on frameworks that have reached end-of-life.
Reporting to the Director of Sales, you'll lead a team of 3–5 SDRs and own the engine that creates pipeline for our Account Executives. You'll build outbound programs around real buying signals, run a tight inbound process with Marketing, and coach SDRs into future AEs. This is a global role: you can be based anywhere (US preferred), and you'll support pipeline across all of our markets.
What You'll Do- Lead, coach, and develop a team of 3–5 SDRs, running weekly 1:1s, call reviews, and team pipeline meetings
- Own SDR targets for meetings booked, opportunities created, and pipeline generated, and report on them to sales leadership
- Build and run signal-based outbound programs targeting accounts on end-of-life frameworks, open CVEs, and upcoming audit or compliance deadlines
- Design, test, and optimize multi-channel sequences/flows (email, phone, LinkedIn) in Gong, using data to improve reply and conversion rates
- Partner with Marketing on inbound lead routing, speed-to-lead, and MQL qualification standards
- Work with Account Executives and Customer Success to define handoff criteria and rules of engagement, and improve meeting-to-opportunity conversion
- Maintain clean pipeline and activity data in Salesforce, and use call recordings to coach messaging and objection handling
- Working with Revenue Operations to ensure systems
- Recruit, hire, and onboard new SDRs, and build a clear career path from SDR to AE
- Help refine our ICP, personas, and messaging with Sales, Marketing, and Product as we expand our product lines
- Minimum 3–5 years of experience in a sales management role, leading SDR/BDR or inside sales teams
- Track record of hitting team targets for meetings, pipeline, and revenue contribution
- Experience building outbound programs from ICP definition through sequencing and reporting
- Deep, hands-on experience with Salesforce (critical), including pipeline reporting, dashboards, and activity tracking
- Strong understanding of sales performance metrics and funnel conversion
- Experience hiring, onboarding, and coaching reps, including promoting SDRs into closing roles
- Excellent verbal and written communication skills
- Experience selling to technical buyers (engineering, security, or IT leaders)
- Experience in the software security, open source, or developer tools industry
- Experience with Gong (strongly preferred), Clay, Nooks, MeetAlfred, and Claude AI
- Experience building SDR programs in a fast-growing, remote-first company
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