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TransUnion

Sales Vice President, Audience

Posted An Hour Ago
Be an Early Applicant
Remote or Hybrid
4 Locations
113K-178K Annually
Expert/Leader
Remote or Hybrid
4 Locations
113K-178K Annually
Expert/Leader
The Sales Vice President will lead sales activation for a $60M audience business, drive sales strategy, manage revenue targets, and engage with strategic clients and partners in the media and entertainment sector.
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What We'll Bring:

At TransUnion, we strive to build an environment where our associates are in the driver’s seat of their professional development, while having access to help along the way. We encourage everyone to pursue passions and take ownership of their careers. With the support of colleagues and mentors, our associates are given the tools needed to get where they want to go. Regardless of job titles, our associates have the opportunity to learn new things and be a leader every day.
Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

What You'll Bring:

  • 15+ years of experience working within the media and entertainment space
  • Experience in sales, sales leadership and/or partner management roles with revenue goals.
  • Proven track record of working cross functionally to solve problems and identify opportunities for growth.
  • Strong knowledge of advanced TV, audio, ad tech, social, retail media network and Martech industries including data usage trends, ad buying behavior and key players in the ecosystem.
  • Proven success negotiating complex partnership across platforms and data providers in the ecosystem directly and thru team.
  • Proven success leading people in the media ecosystem.
  • Have worked in audiences and identity business across Media ecosystem

Impact You'll Make:

This role, Sales Vice President of Audiences for DIME sales, is a critical role that is responsible for driving sales activation for an over $60M dollar audience business.  Responsible for leading the overall sales strategy, execution, and performance for the Audience business within the Media & Entertainment vertical. Role is responsible for working across many agencies and platforms to drive activation of audiences.  Direct team includes 2 direct reports of which is one manager of a team of 5. Role is also key in identifying new revenue opportunities to drive growth in our audience business in the future.

Key Responsibilities: 

Audience Sales & Activation 

  • Drive adoption and activation of audience segments across agencies and platforms, with a focus on increasing hands-on-keyboard usage. 

  • Partner with activation teams to ensure audiences are deployed effectively and deliver measurable impact. 

  • Cultivate relationships with internal brand and vertical teams to expand audience usage across client portfolios and campaigns. 

Sales Strategy & Process Discipline 

  • Develop and execute sales strategies aligned with business goals. 

  • Lead weekly sales calls, activity reviews, and pipeline management to ensure consistent execution and accountability. 

  • Coach teams on Sales KPEs and support opportunity advancement through strategic guidance and executive engagement. 

Revenue Management & Target Achievement 

  • Own responsibility for achieving revenue targets across the Audience business. 

  • Drive quota setting, distribution, and performance tracking to ensure alignment with business objectives. 

  • Review and approve account plans, provide input on forecasting, and proactively manage risk to revenue delivery. 

  • Collaborate with finance and sales leadership to refine revenue models and ensure accurate reporting. 

Client & Partner Engagement 

  • Serve as a senior point of contact for strategic clients and partners, providing executive relationship support. 

  • Troubleshoot client issues and act as an escalation point to ensure timely resolution and client satisfaction. 

Basic Accountability Statement  

  • Will own revenue targets for Data Marketplace and Ad Advisor solutions focused on driving usage of those solutions.  

  • Responsible for vetting pricing and strategies with solutions and vertical teams. 

  • Work with team to understand both client opportunities and issues related to audience usage, rev share impacts to business across Data provider and Platforms that participate in Data Marketplace as well as leveraging Ad Advisor audiences. 

  • Work with sales teams to leverage audience reporting to identity opportunities to grow brand specific audience sales.  

  • Will drive forecasting of audience usage based on teams insights from client engagement, reports and understanding of business trends in partnership with Finance. 

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Pay Scale Information :

The U.S. base salary range for this position is $113,000.00 - $178,000.00 annually. This position is eligible for both base pay and commission earnings. TransUnion commission targets are generally 20% – 50% of base salary and may vary based on position. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.


 

TransUnion's Internal Job Title:

Sales VP, Sales Management

Top Skills

Ad Tech
Advanced Tv
Data Usage Trends
Martech

TransUnion Denver, Colorado, USA Office

Denver, CO, United States

TransUnion Greenwood Village, Colorado, USA Office

6430 S Fiddlers Green Cir, Greenwood Village, CO, United States, 80111

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