Sales Strategy & Operations Associate

About G2 - The Company

G2 is the world's largest and most trusted software marketplace. When you join G2, you’re joining the industry’s leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

Now, we have joined forces with Capterra, SoftwareAdvice, and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.

And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.

Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People

At G2, everything we are and what we do is grounded in our PEAK values— (Performance + Entrepreneurship + Authenticity + Kindness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.

As the Sales Strategy and Operations Associate you will help own the measurement and insight layer across the sales funnel, translating data into clear, actionable guidance for GTM leaders. This role partners closely with Operations, Sales, and Finance to define success metrics, improve forecasting and attribution, and drive data-backed investment decisions.

 Recurring Revenue Reporting and Insights

• Own KPI reporting and insights to identify and recommend opportunities to drive funnel conversion and SLA performance

• Regular analysis of Sales data broken down by Region, Territory, to help Sales Leadership with key decisions on opportunities of growth and risks

• Develop and maintain tracking systems for key performance indicators (KPIs) related to sales operations.

• Collaborate with systems team to improve data quality and integrity in sales systems and databases, identifying opportunities to automate reporting processes

Strategic Projects/Planning/Cross Functional Collaboration

• Develop a deep understanding of G2’s sales motion and drivers of sales/GTM performance

• Proactively identify opportunities for improving G2’s annual planning and ongoing processes

• Lead workstreams in the G2’s annual planning cycle including but not limited to Pipeline, Input Metrics and Integration

• Establish and maintain strong collaborative relationships with cross-functional teams and stakeholders.

• Work closely with sales, marketing, finance, and operations teams to drive alignment and achieve shared goals.

• Act as a liaison between sales operations and other departments to facilitate communication and coordination.

Ad Hoc Reporting

• Conduct ad hoc analysis to identify drivers of business and sales performance, translating data insights into actionable recommendations for sales strategy and execution.

We realize applying for jobs can feel daunting at times. Even if you don’t check all the boxes in the job description, we encourage you to apply anyway. 

• 4+ years of experience working in Sales Operations at a B2B SaaS company

• 2+ years of experience B2B Data Analysis, and Insights presentation building and delivery to stakeholders

• Experience working within data visualization, CRM, and other business intelligence tools (e.g. Looker, Salesforce)

• You have deep understand of core Sales KPIs and what drives them

• Proactive self-starter and ability to work independently in a dynamic environment

• Strong communication and organizational skills and experience presenting to senior leadership teams

• Advanced abilities in Microsoft Excel and/or G-Sheets (V-lookups, pivot tables, complex formula statements)

• Impeccable attention to detail in analytics and documentation, leaving no uncertainty to key stakeholders when reviewing the teams work

•  Experience with Sales & AI tools such as Salesforce, and n8n and understand the data flows between and have experience in other areas of marketing/operations

• Proficient with SQL and able to identify and fix code in collaboration with data analytics teammates

Our Commitment to Inclusivity and Diversity

At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here. 

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