Sales Representative, Industrial Coatings

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.

Position Summary:

Axalta is seeking a highly motivated Sales Representative to manage and expand our Building Products business throughout Canada. This individual will strengthen relationships with existing customers while identifying and developing new business opportunities within the Building Products market. The ideal candidate will possess a strong understanding of industrial or wood coatings, excellent technical sales skills, and a proven ability to drive profitable growth.

Working closely with Commercial, Technology, Customer Service, and Supply Chain teams, this individual will serve as a trusted advisor to customers by delivering innovative coating solutions and exceptional service.

Work Location: This fully remote role requires a local presence in Canada, preferably Ontario or Québec, to allow for onsite visits at customer sites.

Expected Compensation:

We consider an individual’s qualifications, skillset, and experience to determine final salary. This role is eligible for benefits such as health insurance and paid time off. The expected compensation range for this position is $95,000 - $110,000 CAD annually. The actual offer will be at the company’s sole discretion and determined by relevant business considerations, including the final candidate’s qualifications, years of experience, skillset, and geographic location.

• Manage and grow an established customer base while identifying and developing new business opportunities throughout the assigned territory.
• Build strong relationships with customers at all organizational levels, including executive leadership, operations, engineering, purchasing, and manufacturing.
• Develop strategic account plans that drive profitable sales growth and market share expansion.
• Provide technical sales support through product demonstrations, line trials, start-ups, troubleshooting, and ongoing account management.
• Recommend coating systems based on customer applications, manufacturing processes, and performance requirements.
• Conduct product and application training at customer facilities and Axalta training centers.
• Collaborate with Technology, Marketing, Customer Service, and Supply Chain teams to deliver best-in-class customer solutions.
• Utilize Salesforce CRM to manage opportunities, forecasts, customer activities, and sales pipeline.
• Monitor competitive activity and market trends to identify new growth opportunities.
• Achieve annual sales, profitability, and strategic growth objectives.

• Bachelor's in Business, Chemistry, Engineering, or a related field, or equivalent industry experience.
• Minimum five years of successful territory sales experience.
• Minimum five years of industrial coatings, wood coatings, chemical or related building products experience.
• Strong understanding of coating application methods and finishing equipment preferred.
• Proven ability to develop new business while growing existing strategic accounts.
• Excellent presentation, communication, and customer training skills.
• Experience using Salesforce or comparable CRM software.
• Strong proficiency with Microsoft Office.
• French language proficiency is strongly preferred.
• Ability to travel approximately 50% throughout Canada.
• Self-motivated with the ability to work independently while collaborating effectively across multiple functions.
• Excellent organizational, planning, and time management skills.

This is an active opening for which we are recruiting to fill immediately. 

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals. 

Our Company:

Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers’ products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.  

Axalta operates its business in two segments: Performance Coatings and Mobility Coatings, which serve four end markets, including Refinish, Industrial, Light Vehicle and Commercial Vehicle, across North America, EMEA, Latin America and Asia-Pacific. Our diverse global footprint allows us to deliver solutions in over 140+ countries and coat 30 million vehicles per year. We’ve recently set an exciting 2040 carbon neutrality goal, in addition to 10 other sustainability initiatives, and we take pride in working with our customers to optimize their businesses and achieve their goals.

Axalta may use technology-assisted tools, including artificial intelligence (AI), to support certain aspects of the recruitment and selection process. These tools may be used to help manage applications, identify job-related qualifications, and assist recruiter review. All hiring decisions involve human oversight and review.

Recruitment Fraud Alert: We take candidate safety seriously. If you believe you’ve encountered a fraudulent job posting claiming to represent our company, please include a link or screenshot and report it to [email protected].