Drive foodservice sales and customer growth across an assigned region through account planning, new business development, distribution expansion, joint business planning, and in-market activation. Manage regional chains and independent operators, build sales pipelines, forecast performance, track KPIs, and deliver volume, revenue, and profitability targets. Collaborate with Marketing, Innovation, Supply Chain, Finance, and other partners while leading through influence. Travel extensively within the assigned region.
Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.
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Come join the largest baking company in the world and our family of 20,000 associates nationwide!
Top Reasons to Work at Bimbo Bakeries USA:
Salary Range: $94,300 - $122,600
Annual Bonus Eligibility
Comprehensive Benefits Package
Paid Time Off
401k & Company Match
Position Summary:
The Sales Manager, Foodservice is responsible for driving demand creation, sales execution, and customer growth across an assigned region. This role focuses on growing food service sales through DSD of our fresh product portfolio, while delivering against volume, revenue, and profitability targets. The Regional Sales Manager plays a critical role in expanding Bimbo’s presence in Away from Home channels by developing strong customer relationships, identifying growth opportunities, executing account plans, and ensuring effective in-market activation.
Key Responsibilities:
Sales Execution and Demand Creation: Drive sales by executing account plans, finding opportunities to expand distribution volume and identifying new account opportunities.
Account Management and Customer Development: Manage and grow relationships with regional chains and large independent operator accounts, ensuring strong engagement, consistent execution, and delivery against targets.
Sell-In and In-Market Activation: Develop and manage customer plans and conduct joint business planning, i.e. define volume, price and promotions in line with set targets.
Opportunity Identification and Pipeline Development: Identify, qualify, and pursue opportunities within the region, building and managing a robust pipeline to support sustained growth in Away from Home channels.
Forecasting and Performance Management: Support regional forecasting, track performance versus targets, and maintain accurate reporting across key KPIs.
Cross-Functional Collaboration: Partner closely with RGM, Marketing, Innovation, Supply Chain, and Finance to support customer needs, resolve issues, and ensure effective execution.
Leadership Competencies:
- Adapts approach and attitude in real time, according to the changing demands of different situations.
- Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
- Holds self and others accountable to meet commitments.
- Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.
Education and Work History:
- Bachelor’s degree required (Business, Sales, Marketing, or related field).
- 4–7 years of experience in foodservice sales, preferably within the region.
- Strong understanding of foodservice channels, customers, and DSD distribution.
- Demonstrated ability to identify and close new business opportunities and achieving sales targets.
- Strong communication, negotiation, and relationship-building skills.
- Results oriented mindset with a focus on delivering exceptional customer service.
- Ability to operate effectively in a complex, fast-moving organization.
- Strong ability to lead with and without direct authority; collaboration with cross-functional business partners is critical.
- A leader who embodies Bimbo Bakeries USA’s values of integrity, teamwork, resiliency, and continuous improvement, and who can develop and inspire talent at every level.
- Willingness to travel 30% extensively within the assigned region.
The physical and mental demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be requested to enable individuals with disabilities to perform the essential functions.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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