The Sales Development Representative engages with prospects to qualify their needs, collaborates with the sales team, manages CRM data, and meets sales targets.
*This is a hybrid position in Denver, Colorado*
At Formstack, we are seeking a motivated and driven Sales Development Representative (SDR) to help accelerate our growth by converting inbound inquiries into qualified opportunities. In this pivotal role, you will engage with prospects who have expressed interest in our solutions, qualify their needs, and work closely with our sales team to create meaningful business opportunities. If you’re passionate about delivering value through consultative conversations and thrive in a fast-paced SaaS environment, we’d love to hear from you!
Key Responsibilities
- Inbound Lead Qualification:
- Respond promptly to inbound inquiries from prospects who have shown interest in Formstack’s solutions.
- Qualify leads based on their needs, challenges, and fit for our platform to ensure high-value opportunities are passed on to the sales team.
- Conduct 15-minute discovery calls to understand if the prospect’s use-case can be solved with Formstack.
- Ensure any re-schedules are followed up with and being worked to re-schedule
- Sales Collaboration:
- Work closely with the sales team to ensure smooth handoffs of qualified leads, setting up meetings for Account Executives (AEs) based on segment.
- CRM Management:
- Regularly update and maintain accurate data in CRM systems (e.g., Salesforce) with key insights, notes, lead status, and next steps to drive efficient follow-up and track pipeline progress.
- Feedback Loop:
- Share key learnings and observations from inbound interactions with product and marketing teams to help refine messaging, improve conversion rates, and enhance our offerings.
- Meet & Exceed Targets:
- Consistently meet or exceed monthly and quarterly targets for meetings booked and qualified opportunities created.
- Continuous Learning:
- Stay up-to-date with industry trends, product updates, and competitor offerings to refine your qualification skills and engage prospects in meaningful ways.
Qualifications
- Proven success in qualifying inbound leads and meeting/exceeding sales targets.
- Previous experience in an inbound sales or SDR role, preferably within a SaaS environment.
- Familiarity with tech stack (Salesforce, Outreach.io, Drift.io)
- Strong written and verbal communication skills with an ability to engage prospects in consultative conversations.
- Ability to quickly understand Formstack’s product offerings and effectively communicate their value to potential clients.
- Self-starter with a proactive mindset and results-driven approach.
- Ability to manage and prioritize multiple tasks efficiently in a fast-paced environment.
- Collaborative, team-oriented attitude, with a focus on achieving shared goals.
Why Join Us
- Be an integral part of a high-growth SaaS company that’s transforming how businesses streamline their processes.
- Work in a dynamic, collaborative environment with plenty of opportunities for career growth and advancement.
- Enjoy a flexible hybrid work environment that promotes both in-person collaboration and remote work.
- Competitive salary and commission structure, plus a comprehensive benefits package.
If you’re passionate about turning inbound interest into lasting business relationships and driving growth through consultative selling, we’d love to hear from you. Apply today and join us on the journey to help businesses streamline their processes with Formstack!
Top Skills
Drift.Io
Outreach.Io
Salesforce
Similar Jobs at Formstack
Other • Productivity
The Senior Solutions Engineer will lead technical discovery, support onboarding, and mentor junior engineers while delivering automation solutions.
Top Skills:
APIsAWSAzureGCPGoogleMicrosoftSalesforceWebhooks
Other • Productivity
The Corporate Counsel will lead contract negotiations, draft and review agreements, ensure regulatory compliance, and collaborate with cross-functional teams to manage contractual obligations and mitigate risk.
Top Skills:
Clm SoftwareIroncladSaaS
Other • Productivity
The Senior Product Marketing Manager will lead product messaging and marketing strategy, collaborate with cross-functional teams, and analyze competition to enhance product positioning and content.
Top Skills:
Marketing AutomationSaaS
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute