The Sales Development Representative generates sales qualified leads through outbound and inbound outreach, collaborates with marketing and sales teams, and represents the company in prospect interactions.
SDR Job Description
Role overview
As a lead Sales Development Representative, this position will be responsible for outbound prospecting to key target accounts and intent prospects as well as fielding all inbound leads generated by the marketing team. This role is expected to assemble and execute automated email outreach, LinkedIn outreach, and make phone calls to prospects in order to set up meetings that ultimately lead to a sales accepted lead (qualified). This role is responsible for making the volume of outreach needed to hit their lead goals. This position will partner with marketing to understand key themes, campaigns, and targets to execute. This role would work with sales to understand qualification criteria and key qualifying timelines/buying trends. The performance will be evaluated by the amount of outreach activity and converted inbound, the number of sales accepted leads, and the amount of outreach content produced. As a public face of Vectara in potential customer interactions, the contract SDR would be responsible for exhibiting the culture and professionalism of the Vectara brand.
Responsibilities- Drive outbound prospecting across target accounts and high-intent prospects using multi-channel outreach (email, LinkedIn, and phone) to generate qualified meetings.
- Own inbound lead follow-up by rapidly engaging and qualifying marketing-generated leads to convert them into sales accepted opportunities.
- Build, test, and execute scalable outreach sequences, including automated email campaigns and personalized messaging tailored to B2B AI buyers.
- Consistently meet or exceed activity and pipeline targets by maintaining high outreach volume and optimizing conversion rates across channels.
- Collaborate closely with marketing and sales teams to align on campaign themes, target accounts, qualification criteria, and evolving buyer signals.
- Represent the Vectara brand professionally in all prospect interactions, demonstrating strong communication, credibility, and alignment with company values.
- Proven experience executing outbound prospecting campaigns using tools like Outreach, HubSpot, or similar sales engagement platforms.
- Strong proficiency in contact enrichment and data sourcing using tools such as Apollo, ZoomInfo (ZoomData), or equivalent platforms.
- Demonstrated ability to manage, qualify, and convert leads into opportunities within HubSpot or comparable CRM systems.
- Excellent written and verbal communication skills, with the ability to craft compelling, personalized outreach across email, LinkedIn, and phone.
- Data-driven mindset with experience tracking activity metrics, optimizing conversion rates, and iterating on outreach strategies.
- Ability to collaborate cross-functionally with marketing and sales to align on campaigns, messaging, and qualification criteria.
- Strong organizational skills and attention to detail, with the ability to manage high outreach volume while maintaining quality and consistency.
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