Sales Development Representatives (SDR) will research potential customers, engage in outreach, generate leads, schedule meetings, and collaborate with Account Executives to meet sales targets.
Cordance is dedicated to accelerating the growth of vertically focused business-to-business (B2B) software-as-a-service (SaaS) companies through acquisition and long-term tactical and financial guidance. We’re experienced operators and subject-matter experts with a passion for software and building businesses. We partner with founders to help them scale their businesses and realize their companies’ full potential.
We look for businesses with strong leadership and high potential for profitable growth, and work together to increase year-over-year revenue, company efficiency, and impact. Cordance envisions that all companies we work with achieve their full potential. We embrace what makes each company great and build on those foundations. We believe in elevating a company as it scales, delivering dignity to the organization and its employees, and sharing a passion for building a legacy.
Cordance is seeking Sales Development Representatives (SDR) to work across multiple business units and vertical industries. Our SDRs research prospective customers, create outreach strategies, and identify early-stage sales opportunities. As an SDR, you will have exploratory conversations with prospects, use business acumen to identify how the respective products or solutions would be of benefit to your prospect, and successfully position the value proposition.
This is a fully remote role; all candidates must be based in the US or Canada.
What you'll do:
- Represent the company’s assigned products and services, using comprehensive knowledge as well as prospect research to explain how our solutions meet customer needs.
- You may run two primary plays at Cordance based on the needs of the business unit.
- New customer acquisition via inbound/outbound efforts
- Installed base expansion via inbound/outbound efforts (on an as needed & requested basis)
- Work closely and collaboratively with assigned Account Executives (AE) and any pre-sales team members.
- Generate leads and build relationships by nurturing prospects and developing early-stage potential sales opportunities. Respond to inbound inquiries exercising speed to lead principles.
- Conduct high-quality and high-volume (50-80 activities per day) prospecting activities to qualify potential leads through research, calls, emails, video, social media, and other means using sales development best practices.
- Conduct qualification calls with prospects and customers to ensure a good fit and use case for the product, laying a foundation for long term retention and customer success, also recognizing leads which should be returned to marketing for further nurture.
- Schedule discovery meetings or demos with prospects/customers for your assigned AEs.
- Utilize CRM, Sales Engagement Platform, and other tools to capture and record all your activities, next steps, follow up information, and notes.
- Work collaboratively with SDR leadership and AE’s to develop and implement prospecting strategies for their accounts or territory.
- Meet or exceed assigned sales objectives, targets, and quotas.
- Collaborate with and coordinate with SDR leadership to share information, feedback, and key learnings regarding trends and processes.
What You Bring:
- Interest in a career in sales with a strong desire to learn and grow — whether you're just starting out or have up to 18 months of experience as an SDR/BDR or in a sales role (SaaS or tech industry experience is a plus, but not required)
- Self-starter with a strong work ethic and the confidence to work autonomously in a remote environment
- Creative problem solver with strong research skills and the ability to connect the dots
- Excellent written and verbal communication, organizational, and analytical skills
- Motivated to succeed — both individually and as part of a team
- Naturally curious, passionate, and competitive
- Comfortable collaborating with Account Executives and contributing to team pipeline goals
- Familiarity with or interest in learning B2B sales, prospecting, and outreach strategies (e.g., cold outreach, account-based selling, target account selling)
What Will Help You Stand Out:
- Experience booking meetings or achieving KPIs in a sales or customer-facing role
- Exposure to sales tools like:
- CRM (Salesforce, HubSpot, etc.)
- Sales engagement platforms (SalesLoft, Outreach)
- Research tools (ZoomInfo, Cognism, LinkedIn Sales Navigator)
- Experience working with distributed teams across multiple time zones
#LI-Remote
Please note that we do not accept unsolicited resumes, work on a Corp-to-Corp basis, or engage with non-vetted external agencies.
Why Join Us?At Cordance, we believe in taking care of our team members. When you join us, you’ll enjoy a comprehensive benefits package designed to support your health, financial well-being, and work-life balance:
- Health and Wellness:
- Comprehensive Health Coverage: Coverage begins on your first day of employment.
- Retirement Savings:
- 401K Plan (US): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- RRSP (CAN): We match 1:1 for the first 3% of contributions and 0.5:1 for the next 2%. Contribute 5% of your salary and get a 4% match. Choose from pre-tax and Roth options. You’re eligible the first of the month after 90 days and immediately vested.
- Paid Time Off:
- Flexible PTO: Enjoy uncapped paid time off to balance your work and personal life.
- Parental Leave:
- 12 weeks paid leave for all employees.
- Remote Work Support:
- Monthly Stipend: Receive $75 USD / $140 CAD per month for phone and internet if you work remotely.
- Holidays:
- Generous Holiday Schedule: Benefit from an extensive list of holidays to recharge and spend time with loved ones.
Join us and be part of a company that values your contributions and well-being from day one!
EEOC & ADA Statement:Cordance and its companies provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, creed, sex, nationality, ancestry, national origin, disability status, genetics, protected veteran status, affectional or sexual orientation, gender identity or expression, marital status, or any other characteristic protected by federal, state, or local laws.Cordance and its companies comply with federal and state disability laws and make reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact Human Resources.This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.Final candidate must be able to pass a background check.To view applicant notices required under federal and state law, please visit: https://cordance.co/applicant-notices/Top Skills
Cognism
CRM
Hubspot
Linkedin Sales Navigator
Outreach
Salesforce
Salesloft
Zoominfo
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