Sales Development Representative - Marketing

Job Description 

Job Title:
Senior Sales Development Representative (SDR) 

Location:
Montreal or Remote 

Reports to: Sales Director 

Type: Full-Time 

About the Role 

We are seeking a high-performing and motivated Senior Sales Development Representative (SDR) to join our growing team. This role is focused on qualifying and converting Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) into booked meetings and sales pipeline opportunities. You will play a critical role at the top of the sales funnel, working closely with Marketing and Account Executives to build relationships with high-intent prospects and ensure a seamless lead-handoff. 

A key part of this role involves researching each lead before outreach to understand their company, role, and potential needs. You must be curious and thorough, as this research directly impacts your ability to connect meaningfully. Additionally, you will be responsible for writing your own outreach messages, crafting thoughtful and personalized emails and call scripts. If you enjoy testing different tones, formats, and sequences to improve engagement and get conversions, this is the role for you. 

Key Responsibilities 

• Qualify and Convert Leads 
  Engage with MQLs generated from marketing campaigns, events, and inbound channels through consultative outreach. Convert qualified leads into booked discovery calls and sales opportunities. 
  KPI: MQL to SQL conversion rate, SQL to pipeline dollar value. 

• Personalized Outreach & Messaging 
  Research prospects thoroughly to understand their context and craft tailored outreach via email, LinkedIn, and calls. Continuously test and optimize messaging for better engagement. 
  KPI: Email response rate, positive reply rate. 

• Lead Management & Follow-up 
  Prioritize and organize outreach using a specific framework. Ensure timely, structured follow-ups to drive momentum with engaged accounts. 
  KPI: Adherence to SLAs 

• Consultative Conversations 
  Lead value-driven conversations to uncover pain points, build trust, and qualify prospects effectively. 
  KPI: Number of discovery calls booked 

• Event & Conference Representation 
  Represent Solutions METRIX at 1–2 conferences or trade shows per quarter across North America. Manage the booth professionally, qualify visitors, and secure follow-up meetings on-site. 
  KPI: Number of qualified leads, meetings booked, post-event conversion rate. 

• Cross-Functional Collaboration 
  Work closely with Marketing and AEs to ensure lead alignment, provide feedback, and maintain high-quality handoffs. 
  KPI: Feedback frequency 

• Reporting & CRM Accuracy 
  Log activities and lead data in CRM. Share weekly performance updates and actionable insights with the Sales Director. 
  KPI: CRM data quality, report accuracy 

Qualifications 

• Minimum 3–5 years of experience in B2B tech sales and/or Professional Services 

• Strong research skills and a genuine curiosity about your prospects 

• Proven ability to write clear, engaging, and personalized outreach messages 

• Proven ability to verbally communicate concisely and clearly 

• Attention to detail 

• Enjoy testing new ideas and learning from outcomes 

• Comfortable using CRM tools 

• Familiarity with sales outreach frameworks is an asset 

What We Offer 

• Competitive base salary + commission structure 

• Ongoing sales enablement and career development 

• Collaborative and dynamic team environment 

• Opportunity to make a real impact on a growing company