Sales Coordinator

Fast-growing measurement company seeking a proactive, detail-oriented Sales Coordinator to support pre-sales efforts across multiple sales representatives.

Adelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.

Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability."

Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.

The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.

Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.

We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.

We're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.

We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.

This position reports to the VP of Sales and plays a key role in accelerating Adelaide’s revenue pipeline by strengthening pre-sales operations and elevating the client experience.

In this role, you will join a cross-functional sales team focused on expanding Adelaide’s presence. You’ll drive opportunities forward by pitching our solutions, collaborating with internal teams, engaging agency decision-makers, and managing opportunities in our CRM.

This is a fully remote position within the United States, with opportunities to connect with colleagues at our New York office. You will need to be in NYC a few times per year.

Compensation

• Base Salary Range: $66,000-$72,000

This role includes a competitive compensation package consisting of base salary, performance-based bonus, and equity. Final compensation will be determined based on experience, level, and location.

An important part of our culture is continuous learning and the open sharing of ideas. We offer:

• Access to a broad network of investors and advisors who can help you and your team succeed
• Mentorship from executives with decades of experience in adtech and media
• Regular internal knowledge-sharing sessions
• An education budget to support ongoing professional growth and development

In this role you'll learn:

• How to identify, qualify, and nurture high-quality sales opportunities within a fast-moving media environment
• Best practices for managing a CRM to support effective pipeline growth and cross-team collaboration
• How to communicate Adelaide’s products, value proposition, and industry insights to prospects and clients
• Strategies for building strong agency and brand relationships that support long-term revenue growth
• How to partner with sales and customer success teams to navigate client needs and contribute to successful deal cycles

• Evaluate and qualify inbound leads, directing them as needed and ensuring potential clients receive relevant information
• Build relationships with existing clients to increase brand awareness, educate them on new offerings, ask for referrals, identify opportunities, and gather account insights
• Collaborate across and with other sales teams to manage tasks within the CRM and keep information up-to-date and organized
• Schedule and organize meetings for the sales team, ensuring seamless communication and preparation
• Lead engaging and informative conversations via email and phone to connect with prospects and clients
• Become a subject matter expert on Adelaide’s products and solutions to better support client needs

• Ability to work effectively with remote teams and communicate clearly
• Excellent written, verbal, and presentation skills
• Capable of managing multiple tasks and priorities with efficiency
• Proactive in reaching goals, meeting deadlines, and proposing new ideas
• BA/BS degree or relevant experience

• Experience with CRM, LinkedIn, Google Workspace, and Microsoft Office are a plus
• A proactive approach in offering new ideas and process improvements to help drive team success

Health & Wellness

• Medical, dental, and vision insurance
• Paid time off
• Parental leave
• Employee development & wellness stipend 
• Holiday break
• Volunteer time off

Financial & Compensation

• Competitive salary
• Performance-based quarterly bonus
• Stock options
• 401(k) retirement plan

Workplace & Equipment

• Remote-first environment
• New York office access
• Access to available WeWork spaces 

Adelaide is proud to be an Equal Opportunity Employer, committed to fostering a diverse, equitable, and inclusive workplace where all employees can thrive. We consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Our commitment to equal opportunity employment extends beyond basic compliance to encompass the active cultivation of a workplace that values different perspectives, backgrounds, and experiences.