Revenue Growth Manager

Our Story:

Story Cannabis was built by misfits on a mission — people bold enough to shift the cannabis narrative and create something better. Founded in 2021 by industry veterans, Story is a vertically integrated company headquartered in Phoenix, operating across Arizona, Maryland, Ohio, and Louisiana, and we’re just getting started.

Our vision is to bring hope, happiness, and healing to the world through cannabis, and we’re doing it one state, one store, and one customer at a time.

Leadership defines how we show up. Data drives how we grow. Gratitude keeps us grounded. Unity fuels our momentum. And growth, in every sense, inspires everything we do.

If you’re ready to challenge what’s expected and shape the future of cannabis, your next chapter starts with Story.

Overview:

The Revenue Growth Manager will play a critical role in driving the growth and profitability at Story Cannabis. Reporting to the EVP of Finance, this role is responsible for designing and executing strategies that optimize revenue, margin, and mix across brands, customers, and channels across Story’s Retail and Wholesale portfolios. This role combines deep analytical rigor with practical commercialization, using data-driven insights to shape pricing, promotion, price-pack architecture, and trade strategy that deliver sustainable, profitable growth, while enhancing and embedding a strategic, revenue growth mindset across the organization.

Responsibilities:

• Develop state, channel and product specific pricing strategies, including list price setting, price-pack architecture and promotional pricing guidance.
• Analyze the elasticity, competitive pricing and consumer behavior to identify pricing opportunities.
• Evaluate trade investments and promotional effectiveness.
• Create post-event analyses and ROI frameworks to evaluate and optimize future trade spend allocations by product category, channel, customer, and brand.
• Lead product, channel, and customer mix analysis to identify profit pools and growth white spaces.
• Support innovation pricing and commercialization with margin modeling and pack-price architecture recommendations.
• Use syndicated data (BDSA/Headset) and internal financial metrics to generate insights into volume, revenue, and margin performance.
• Build dashboards that link marketing and sales actions to financial outcomes.
• Partner with sales, marketing, and finance to steward pricing actions, promotion strategies, and product introductions.
• Educate commercial teams on revenue growth management principles and drive organizational alignment around value-based growth while embedding revenue growth management as a core function throughout the organization.

Qualifications & Requirements:

• Bachelor’s degree in business, finance, accounting, or economics required, MBA a plus.
• 5+ years of progressive finance experience in FP&A, Pricing, Category Management or Trade Strategy within a Consumer-Packaged Goods organization.
• Background in regulated consumer products industries — cannabis, alcohol, tobacco, or food & beverages a plus.
• Strong analytical skills, including comfort with data modeling, elasticity analysis, and business case development.
• Collaborative mindset capable of influencing cross-functional teams in a matrix environment.
• Self-starter, low-ego mentality and a willingness to always go the extra mile.
• Ability to thrive in uncertainty.
• Excellent communication skills (both oral and written) with the ability to synthesize data to tell the story in a compelling and concise manner.
• Expert user of Excel.
• Attention to detail with a strong sense of ownership.
• Initiate action in the absence of specific direction; seek ways to continuously improve work product.

Physical Requirements:

• This role requires prolonged periods sitting at a desk and working on a computer.