Remote marketing consultant responsible for developing and implementing digital and print marketing strategies to optimize traffic and drive revenue. Duties include SEO/SEM campaign creation, analyzing web traffic and marketing metrics, aligning strategies with company goals, overseeing content and design implementation, organizing PR/promotional events, forecasting, competitor analysis, and advising clients on brand presence.
This is a remote position.
We are looking for a motivated marketing consultant to join our team. The marketing consultant will be responsible for building both our marketing strategy to optimize our digital traffic and drive revenue, and consult clients on marketing strategy and brand presence.
The ideal candidate will have experience creating and implementing new campaign ideas with optimal SEO, and will build content campaigns addressing digital and traditional print media needs. The marketing consultant will also analyze our current metrics and align new strategies with company goals.
- Create marketing strategies to optimize and enhance company presence
- Analyze customer/client behavior data in web traffic and rankings
- Compile reports on marketing and sales metrics
- Align company goals with marketing strategy
- Ideate with SEO, social media, and content teams to create campaign strategy
- Organize promotional events, PR opportunities, and news features
- Compile forecasting reports and comparative results
- Analyze market trends and competitors’ methods
- Oversee implementation of design, content, and deployment of all marketing materials
- Develop brand standards, mission, and goals for current and future projects
- Improve reach to customers through SEO campaigns
- Collaborate to generate digital and print advertising material
RequirementsMarketing Consultant Requirements and Qualifications
- Bachelor’s degree in marketing, business, statistics, or relevant field preferred but not required
- Two (2) years’ previous experience as a marketing associate, marketing assistant, or related position
- Significant experience with SEO/SEM campaigns and digital tools; Experience creating campaigns for target audience
- Experience with digital marketing CRM campaigns, advertising metrics, and online tracking tools
- Familiar with best practices for content creation, web design, and creative design across multiple platforms
- Able to analyze problems and strategize for better solutions
- Strong leadership, planning, and execution skills
- Pays strict attention to detail while managing multiple projects
- Excellent verbal and written communication skills
- In-depth understanding of industry and its position in the market
- Exceptional communication and presentation skills
- Able to multitask, prioritize, and manage time efficiently
- Creative problem solver who thrives when presented with a challenge
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