About the Team/Role
The Regional Sales Manager will lead and coach a team of Territory Sales Managers in the western half of the US to drive new customer acquisition and revenue growth within the HVAC, Plumbing, and Electrical contractor segments. Reporting to the Director of Sales, you will be responsible for the frontline execution of the sales strategy, ensuring your team meets regional targets through disciplined sales
motions and operational excellence.
How you’ll make an impact
Team Leadership & Development
Coaching: Lead and develop a team of Territory Sales Managers, focusing on professional growth, skill building, and quota attainment.
Culture: Foster a high-performance, accountable culture centered on clear expectations, consistent feedback, and results.
Performance Management: Conduct regular 1-on-1s, pipeline inspections, and territory optimization sessions to ensure consistent performance.
Talent Management: Assist in attracting and retaining top sales talent to build a strong leadership bench.
Sales Strategy & Execution
Revenue Accountability: Own the team’s sales targets, taking responsibility for pipeline growth, forecast accuracy, and closed revenue.
Process Discipline: Implement repeatable, data-backed sales motions to ensure consistent execution across the team.
Operational Excellence: Utilize CRM and sales analytics tools to monitor KPIs, conversion rates, and performance trends.
Marketing Alignment: Partner with Marketing to improve lead quality and follow-up conversion from demand generation activities.
Market Engagement & Collaboration
Market Expertise: Execute go-to-market plans targeting the specific buying behaviors of HVAC, Plumbing, and Electrical trades.
Cross-Functional Support: Collaborate with Product, Marketing, and Customer Success to ensure customers realize the full value of the platform.
Feedback Loop: Act as an advocate for customers by sharing field insights with leadership to inform product and service improvements.
Experience you'll bring
Experience: 5–8+ years of progressive sales experience, with at least 2+ years of experience leading or mentoring sales teams, ideally within SaaS or fintech.
Must be located within the western half of the US to support the sales team in the west
Education: Bachelor’s degree preferred
Industry Knowledge: Understanding of SMB contractor markets, specifically HVAC, Plumbing, or related trades.
Operational Rigor: Strong command of sales pipeline dynamics and forecasting in a fast-paced environment.
Technical Skills: Proficiency in Salesforce and modern sales enablement or analytics tools.
Collaborative Mindset: Ability to work effectively across Marketing, Product, and Channel teams.
Top Skills
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