Regional Sales Manager - Midwest & Eastern USA

PRIMARY FUNCTION:

The Regional Sales Manager (RSM) is responsible for achieving or exceeding territory sales revenue targets established by Sales Leadership and Business Unit Management. This role ensures strong alignment between the company’s product and service offerings and the evolving needs, trends, and preferences of assigned markets. The RSM will develop and execute comprehensive business plans, strategic initiatives, and pricing strategies to maximize sales growth and profitability, while effectively leveraging company resources. Ongoing communication with the Sales Director and Product Managers is essential to ensure consistent progress against goals and strategic alignment.

PRIMARY DUTIES AND RESPONSIBILITIES:

Territory & Channel Management

• Manage all commercial activities related to Warren Rupp products within assigned territories.
• Conduct sales calls independently or with distributor partners and maintain strong relationships with key accounts. Communicate outcomes and assign follow-up actions as needed.
• Manage territory project activity, including product selection, value-based pricing recommendations, and sales strategy development while adhering to company policies.

Sales Execution & Pipeline Management

• Utilize company systems (CRM, quote logs, etc.) to manage leads, track opportunities, and document sales activities.
• Evaluate, recommend, and onboard new distributors (primary or niche) when appropriate.
• Work closely with channel partners to ensure appropriate stock levels that support market demand and customer expectations.

Market Development & Competitive Strategy

• Develop and implement strategies to displace competition in targeted accounts to increase market share and penetration.
• Serve as the market segment’s Subject Matter Expert (SME) for internal teams and external stakeholders.
• Act as the primary Voice of Customer (VOC) representative—identifying target customers, generating leads, and directly engaging end users to drive marketing campaigns.

Innovation & Market Intelligence

• Identify customer pain points and collaborate with Business Development to prioritize innovations for the New Product Development (NPD) pipeline.
• Maintain deep knowledge of market influencers such as economic conditions, regulatory changes, and technology trends. Recommend proactive adjustments when needed.
• Participate in and contribute to branding and communications efforts, providing market-facing content and supporting demand generation activities.

Business Growth & Leadership

• Identify and quantify new business opportunities aligned with current and future product capabilities.
• Provide guidance to inside sales teams on prospecting, customer development, and commercialization activities.
• Engage with industry specifiers (contractors, engineering firms) to secure product approvals.
• Gather, analyze, and report economic, market, competitive, and industry data to inform strategic decisions.

Customer & Industry Engagement

• Maintain strong CRM discipline, including regular lead updates, opportunity tracking, and lead mining.
• Participate actively in key industry associations, committees, and relevant social media interactions.
• Capture customer insights to strengthen the market segment’s perception of the company and identify avenues for growth.
• Perform additional duties as assigned by Management.

EDUCATION AND/OR EXPERIENCE REQUIREMENTS:

• A college degree in Engineering, Business, or related field.
• Minimum five years’ experience in industrial field sales, marketing, or product/customer management.

OTHER SPECIAL REQUIREMENTS:

• Strong collaborator and effective team player.
• Highly self-motivated with excellent organizational, planning, and presentation skills.
• Strong sales acumen with proven relationship-building skills.
• Ability and willingness to travel, including up to 50% overnight travel.

COMPUTER SKILLS:

• Proficiency in Microsoft Office (Word, PowerPoint, Excel, Outlook).
• Familiarity with sales force automation tools, CRM Platforms (Microsoft Dynamics preferred), and Power BI.

WORK ENVIRONMENT REQUIREMENTS:

• Experience working in office and manufacturing environments.
• Mechanical aptitude to conduct basic pump teardown and assembly.
• Strong attention to detail with a “right the first time” mindset.
• Ability to work across general manufacturing, warehouse, and office settings.