Regional Sales Manager – Industrial Fabrication Equipment

DNE Laser USA supplies fiber laser cutting systems and fabrication technology to manufacturers across North America. We work directly with fabrication shops, OEMs, job shops, and industrial manufacturers that rely on high-performance equipment to keep production moving.

We are looking for a Regional Sales Manager who understands this industry—not someone selling generic SaaS or transactional products. This role is best suited for someone who has experience selling machine tools, fabrication equipment, industrial automation, or other technical capital equipment into manufacturing environments.

If you know what happens inside a fab shop, understand how manufacturing customers buy equipment, and enjoy building long-term relationships in the field, we want to talk to you.

• Smaller, agile team with direct access to leadership
• Opportunity to make a real impact in a growing organization
• Strong technical support from applications and service teams
• Competitive compensation structure with growth opportunity
• Remote-first flexibility with autonomy in territory management
• Fast-moving environment focused on execution and customer relationships

Job Title: Regional Sales Manager
Entity: DNE Laser USA

Location/Territory: Remote- Candidates open to relocation to/living on the West Coast encouraged to apply. Candidates must live close to a major airport.

Job Type: Full Time

FLSA Status: Exempt

Budgeted Pay Range: $70,000-$85,000 + commission (base determined by experience)

• Manage and grow a West Coast sales territory focused on metal fabrication and manufacturing customers
• Develop relationships with fabrication shops, manufacturers, dealers, and industry partners
• Travel throughout the territory conducting customer visits, equipment demos, trade shows, and sales meetings
• Work directly with customers to understand production challenges and recommend equipment solutions
• Manage the full sales cycle from prospecting and qualification through quoting, negotiation, and closing
• Support and strengthen dealer/distributor relationships throughout the region
• Collaborate closely with applications engineering and service teams to ensure successful equipment fit and customer experience
• Maintain accurate pipeline activity and forecasting within CRM tools
• Represent DNE Laser USA professionally within the manufacturing community

We are specifically looking for candidates with experience in one or more of the following industries:

• CNC machinery
• Machine tools
• Fiber laser cutting systems
• Metal fabrication equipment
• Industrial automation
• Robotics
• Press brake or fabrication technology sales

Ideal candidates likely come from companies similar to:
Bystronic, Trumpf, Amada, Mazak, MC Machinery, Salvagnini, Prima Power, Cincinnati, Eagle, Mitsubishi, Bodor, HSG, or related industrial equipment manufacturers/dealers.

• 5+ years of B2B industrial or capital equipment sales experience
• Experience managing a territory independently
• Strong understanding of manufacturing environments and fabrication workflows
• Experience working with dealer or distributor networks is highly preferred
• Comfortable with technical sales discussions and customer-facing demonstrations
• Proven ability to develop new business and grow market share
• CRM experience (Salesforce, HubSpot, or similar)

This is a field-based sales role with heavy travel throughout the assigned territory. Candidates should be comfortable spending significant time onsite with customers and attending trade shows, demos, and industry events.

Travel may range from 75–100% depending on territory activity and customer demand.

• Must possess a valid driver’s license and maintain a clean driving record. 
• Must be legally authorized to work in the United States; visa sponsorship is not available for this position. 
• Must demonstrate a high degree of self-motivation, accountability, and professionalism in all interactions. 
• Must be able to lift and transport marketing materials or small equipment (up to 40 lbs). 
• Comfortable with working from a home office and maintaining consistent communication with internal teams.
• Willingness to attend industry trade shows, customer events, and dealer training sessions, as needed. 
• Ability to travel extensively within the assigned territory; occasional overnight travel may be required (role specific).  
• Ability to work flexible hours to accommodate customer and dealer schedules across time zones (role specific).
• Familiarity with sales pipeline tools (e.g., Salesforce, HubSpot) and ability to maintain accurate records (role specific).

This role supports a collaborative, fast-paced work environment across remote, field, and technical settings. For positions that allow it, we operate as a remote-first company, encouraging flexibility and digital connection. Field sales and service roles involve regular travel, independent decision-making, and direct interaction with machinery or customers. Some positions may require the ability to lift up to 50 pounds and safely navigate to industrial or outdoor sites. Across all teams, we prioritize safety, accountability, and continuous growth—empowering individuals to make a meaningful impact wherever they work. 

As part of this role, candidates may be subject to a non-compete and non-solicitation agreement. These terms help protect the Company’s confidential information, client relationships, and team structure. Specifically, post-employment restrictions may apply regarding working with competing organizations or soliciting Company clients or employees. Details will be provided during the offer stage, and terms vary based on role, location, and business unit. Employment is contingent upon the successful completion of a background check and drug screening. Depending on the role you are interviewing for, you may be required to complete a mechanical aptitude test.  

We are an Equal Opportunity Employer and do not discriminate based on race, color, religion, sex, national origin, age, disability, or any other protected status. Applicants requiring reasonable accommodation for any part of the application or hiring process may contact HR at [email protected]. Candidates must be legally authorized to work in the United States without sponsorship now or in the future.  This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S.