Regional Activation Manager

The target location for this role is Land O’Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA.

The Regional Activation Manager (supporting National Accounts team) is responsible for leading activation planning and execution aligned with the national accounts team and strategy, including all marketing programs for assigned national and regional business partner. This role leads event execution and collaborates closely with Sales through Joint Business Plans (JBP) to drive profitable volume and margin growth, customer engagement and measurable activation impact. The position works through influence across AN Marketing, the RAM (Regional Activation Manager) team, Central Marketing, National Accounts Sales Director, Regional Directors (RDs), Regional Operations Managers (ROM), Key Account Managers (KAMs), Pricing, and Sales teams. Approximately 50% of the role involves in-market, face-to-face engagement, with the remainder supported by digital tools.

Activation

• Lead activation planning and implementation of Joint Business Plans (JBP) for top customers in the assigned area.

• Influence the development and execution of marketing trade programs that support assigned account priorities and business objectives.

• Partner with Central Marketing to build brand awareness through social media, regional sponsorships, and events.

• Develop and execute activation tactics to increase sales volume and market share across assigned accounts and prospects.

• Communicate and activate seasonal promotions and offers for partnered accounts.

• Maintain alignment with RAM, ROM, Directors, through regular meetings, performance updates and feedback loops.

Cross-Functional Leadership & Collaboration

• Partner with cross-functional teams (ROM, RAM, Directors) to drive national/regional sales and margin growth.

• Enable and influence local teams, providing both informal and formal guidance and timely feedback.

• Own individual and national/regional sales targets, including volume, margin, execution and customer growth goals.

• Provide actionable insights and feedback to AN and Central Marketing teams.

• Foster a culture of respect, learning, and growth, aligned with AN Culture values: Courage, Collaboration, and Ownership.

Trade Efficacy, Measurement & Analysis

• Evaluate the effectiveness of marketing investment playbooks, including Omnichannel Promotions, Incentives.

• Measure ROI of local events, sponsorships, and activation investments; recommend improvements to increase effectiveness and inform future planning.

Tools & Product Expertise:

• Translate national strategy into channel tools and programs, including applicable promotions, newsletters, and customer communications.

• Use Salesforce CRM to track marketing investments, marketing activities, and maintain accurate account histories.

• Leverage Power BI to identify growth opportunities and performance gaps.

• Demonstrate deep knowledge of the full product portfolio, with emphasis on value-added lifestyle and livestock solutions

.Responsible for the following Key Performance Indicators (KPI’s):

• Growing Sales volume, revenue, and margin.

• Manages Marketing and Expense Budgets.

• Supports Retail and Commercial Customers.

• This is an individual contributor manager-level role with assigned national/regional account responsibilities and no direct reports.

Required Qualifications

• Bachelor’s degree in marketing, Agriculture, or business-related field plus 3-5 years of industry experience; or, an equivalent of 7+ years of successful work experience in industry or marketing experience.

• Understand key business drivers, and connect activation priorities to profitable growth.

• Ability to see the “big picture” (Vital Few emphasis) of the organization, understands business key drivers, and connect activation priorities to produce profitable growth.

• Proactive communicator with exceptional written, verbal, and formal presentation skills.

• Trustworthy with a strong level of personal commitment.

• Ability to make quality decisions, prioritize work, and execute in a matrixed, fast-paced work environment.

• Ability to work independently and manage productivity.

• Experience demonstrating agility and leading/adapting quickly to change.

• Technical feed and agriculture product expertise with the ability to educate and influence others on products, services, and activation programs.

The salary range for this role is $107,680 -$161,52. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.

Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities. 

About Land O'Lakes, Inc.

Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

Benefits for most full-time roles include medical, dental, vision, PTO, life & disability insurance, education assistance, a 401k and a variety of well-being resources. Most part-time employees are eligible for prorated PTO, holiday pay, employee development programs, prorated education assistance, and a 401(k).

Land O'Lakes, Inc. is an Equal Opportunity Employer (EOE) M/F/Vets/Disabled. The company maintains a drug-free workforce, including post-employment substance abuse testing pursuant to a Drug and Alcohol Policy.

Neither Land O’Lakes, nor its search firms, will ever contact you and ask for confidential information over the phone or in email. If you receive a call or email like this, please do not provide the information being requested. 

Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities.