Quantitative Market Researcher

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.
Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.
The Role
We're looking for a seasoned Quantitative Market Researcher to join Block's Market Insights team, primarily supporting Cash App and other product lines. This person will lead high-impact strategic research initiatives, including audience segmentation, market opportunity analysis, and brand tracking. You'll serve as a core methodologist and strategic partner across product, marketing, and data science teams, helping shape Block's roadmap through customer insight. This role combines deep research expertise with emerging technology, leveraging AI and automation to accelerate insights and scale the impact of market research.
You Will

• Lead strategic research efforts such as audience segmentation, market sizing, and brand tracking to inform key business decisions.
• Design and execute audience segmentation frameworks that guide marketing and product development strategies.
• Conduct market sizing and opportunity assessments to support business planning, product strategy, and go-to-market initiatives.
• Leverage population-level datasets (e.g., U.S. Census, syndicated panels) to enrich sample design, validate findings, and ground insights in demographic trends.
• Design and manage Cash App's brand health program, including survey instruments, metric frameworks, and longitudinal tracking studies.
• Lead cross-functional quantitative research with teams like Product, Marketing, Data Science, and Finance and Strategy to uncover insights that drive product and customer experience innovation.
• Create actionable insights and recommendations from brand and strategic data to inform decisions.
• Be an integral part of developing robust sampling and weighting methodologies for various populations and projects, and streamlining the quantitative research process via automation and standardization.
• Integrate AI techniques into research practices such as using LLM-powered tools for summarizing and generating insights.
• Work with data science teams to combine primary research data with behavioral/log data for richer insights.
• Present insights to executive stakeholders and influence strategic decision-making.

You Have

• 8+ years of experience in quantitative market research, consumer insights, or related field.
• Expertise in applying end-to-end survey methodology, e.g., survey design (including sampling and weighting, bias correction), principled questionnaire construction, instrumentation, and standard methodologies, to company, business, and product goals.
• Strong understanding of descriptive and inferential statistics, such as hypothesis testing, experimentation, correlation vs. causation, and regression modeling.
• Proven experience conducting segmentation studies, market sizing, and audience profiling in a complex or regulated category.
• Deep understanding of population-level datasets (e.g., census, panel data) and their application in strategic research.
• Ability to design and lead foundational market studies (e.g., market entry, growth forecasting, need-state exploration).
• Hands-on experience with programming languages (i.e. SQL, SPSS, R) commonly used for data analysis and visualization.
• Proven ability to scope and manage research projects, transforming ambiguity into clear plans that flex with deadlines and priorities.
• Applied knowledge of and openness to using AI tools (i.e. ChatGPT, Claude, etc.) in research for automation, synthesis and insight acceleration.
• Familiarity in financial services, fintech or payments industry.

We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
While there is no specific deadline to apply for this role, U.S. roles are typically open for an average of 55 days before being filled by a successful candidate. Please refer to the date listed at the top of this job page for when this role was first posted.
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Zone A:
$198,000 - $297,000 USD
Zone B:
$188,100 - $282,100 USD
Zone C:
$178,200 - $267,400 USD
Zone D:
$168,300 - $252,500 USD
Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.
Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we're helping build a financial system that is open to everyone.