Publicist, Lifestyle

Who are we?

J/PR is a global communications firm specializing in public relations, content creation, and social media. We work with some of the best hotels, resorts and lifestyle brands in the world, including Relais & Chateaux, Vail Resorts Hospitality and Hilton Luxury Brands to name a few. You can see our current client list here. Being a part of this international powerhouse agency will connect you to a roster of distinguished hotels, resorts, restaurants, real estate projects, and destinations across the globe, elevating your career (and your frequent flier status). We tell compelling original stories to connect brands to their target audiences. We’re passionate, professional, and purpose-driven. We're dedicated to our work, the agency, our clients, and each other.

Forbes said “These are the Women Dictating Where You’re Traveling,” and Inc. Magazine featured J/PR in an article titled, “How Two Millennial-ish Women Built a PR Powerhouse.” This is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). 

At J/PR, we’re incredibly intentional about our company culture, and we wholeheartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training, and retreats, along with a connected company culture.

Who are you?

You are a seasoned lifestyle publicist ready to bring your creativity, connections, and collaborative style to J/PR. You make it your personal mission to craft coverage-worthy pitches and story angles for journalists and entice sought-after influencers to collaborate on posts. Our ideal publicist has developed a confidence that is validated by results and has started to master the delicate balance between surging ahead and asking for help. You’re a role model to junior staff, making time to mentor, and you thrive off increased client interaction, eager to share well-thought-out ideas. You anticipate your manager's needs, are the right hand to our senior team members, and proactively look for opportunities to interact with and develop key media contacts because you value personal relationships as much as we do. If this sounds like you, then please read on!

The Role

As a Publicist, you are our in-house Media Relations go-to. This means flawlessly handling everything from building media lists to drafting and helping with pitches, to rocking the end-to-end coordination of a FAM: pitching, planning, staffing, developing the itinerary, and attending. Your fingers are on the pulse of the lifestyle industry, which means you’re also getting hits and placements, and proactively reaching out and submitting clients for award submissions. You’re also starting to have more direct client communications, which means responding to emails, having a bigger voice on client calls, directly reaching out to the client when needed, and competently and confidently handling incoming day-to-day requests. 

Duties and Responsibilities 

Account + Client Management

• Provide approvals on agendas, reports, and updates for the junior team members
• Oversee the workflow of junior team members 
• Have a deep understanding of reporting, particularly of Barcelona Principles 
• Actively participate in creative brainstorming and pitch development
• Provide attention to detail, while being able to prioritize, multi-task, and delegate
• May be a primary client go-to on select initiatives
• Lead portions of client calls 

Media Relations

• Establish and grow relationships with media and influencers by taking more 1:1 meetings
• Organize, invite, and host press trips
• Concept creative and targeted pitch projects for the team that are aligned with account goals
• Facilitate media missions in local, regional, and national markets
• Monitor and manage editorial calendars, assign duties to team as necessary

Team Leadership

• Be an account authority – you have your finger on the pulse of the junior team workflow and are beginning to anticipate what’s needed next in support of the senior team member(s)
• Offer mentorship and guidance to Junior Publicists and Publicity Assistants

J/PR / Industry

• Seek opportunities to get involved in relevant organizations 
• Remain up-to-date on and share news on trends in our industry as well as those impacting your clients by following relevant blogs, websites, influencers, newsletters, etc. 

Other

• And other tasks, projects, or duties as required 

Experience

• College Degree or comparable work experience required 
• At least 2 years of lifestyle/consumer public relations experience
• Agency experience preferred

Requirements

• Ability to travel for client needs - must have a valid passport for international travel
• Computer skills, including Word, Excel, and PowerPoint in a Mac/iOS environment
• Excellent oral and written communication skills
• Excellent interpersonal skills, experience in a hospitality environment is a plus
• Excellent time management and organizational skills
• Must be able to identify and resolve problems in a timely manner
• Strong knowledge of media and news cycles
• Ability to work in a deadline-driven environment
• Basic understanding of Facebook, X, and Instagram
• Foundational understanding of Influencer engagement
• Polished and professional demeanor