Promotions Manager

Scientific Games is the global leader in lottery games, sports betting and technology, and the partner of choice for government lotteries. From cutting-edge backend systems to exciting entertainment experiences and trailblazing retail and digital solutions, we elevate play every day. We push game designs to the next level and are pioneers in data analytics and iLottery. Built on a foundation of trusted partnerships, Scientific Games combines relentless innovation, legendary performance, and unwavering security to responsibly propel the global lottery industry ever forward.

The Promotions Manager is responsible for the strategy and execution of promotions across the player lifecycle to increase lottery playership, engagement, and revenue. This role involves collaborating with internal and external stakeholders, managing promotional landing pages via Content Management System (CMS), scheduling promotional banners, writing rules, and using data analysis to support campaigns and promotions. The ideal candidate is proficient in Excel, PowerPoint, and content management.  They must be highly organized and have a creative and data-driven mindset for developing promotional strategies.

Key Accountabilities:

Plan and Execute Promotions:

• Develop promotional strategies for jurisdictions taking into account lottery objectives across the player lifecycle from acquisition to engagement to retention.
• Develop, configure, and implement promotional campaigns specifically designed to drive new customer sign-ups and initial conversions.
• Design promotions ensuring engagement and retention with core segments inclusive of high value players, active players, likelihood to churn, among others.
• Collaborate with performance marketing, design, and product teams to ensure promotions align with business goals and brand standards.
• Monitor the top-of-funnel effectiveness of promotions and adjust strategies to optimize the Customer Acquisition Cost (CAC).
• Continuously optimize promotions based on in-market results and proposed A/B testing.
• Oversee the promotional budget and ensure strict adherence to guidelines.

CMS & Landing Page Management:

• Update, configure, and maintain promotional content, including welcome offers and sign-up mechanics, using a Content Management System (CMS).
• Ensure that promotional materials are accurately displayed, current, and optimized.
• Design and build dedicated landing pages to improve prospect journey and sign-up flow.
• Work with creative services to design promotional banners for sites and owned channels.

Data Analysis & Reporting for Conversion:

• Track, analyze, and report on the performance of promotions based on key KPIs. Provide data-driven insights and recommendations to optimize promotional strategy and improve the new-user journey.

Collaboration & Coordination for Onboarding:

• Liaise closely with the performance marketing, legal/compliance, and product teams to ensure a seamless promotional experience.
• Work with client jurisdictions and affiliate partners to coordinate co-branded acquisition, engagement, and retention opportunities.

Budget & Timeline Management:

• Assist in managing the promotions budget, ensuring campaigns are cost-effective and meeting objectives.
• Ensure all promotional campaigns are delivered on time and meet pre-set launch deadlines.

Market Research & Competitor Acquisition Analysis:

• Conduct market research to identify successful promotional trends from acquisition to engagement to loyalty.
• Analyze competitor promotional strategies across the funnel including welcome offers, first-purchase incentives, and retention strategies.

Education

Bachelors degree in related field.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to sit, stand, walk, bend, use hands, operate a computer, and have specific vision abilities to include close and distance vision, and ability to adjust focus working with computer and business equipment.

Work Conditions

Scientific Games, LLC and its affiliates (collectively, “SG”) are engaged in highly regulated gaming and lottery businesses.   As a result, certain SG employees may, among other things, be required to obtain a gaming or other license(s), undergo background investigations or security checks, or meet certain standards dictated by law, regulation or contracts.   In order to ensure SG complies with its regulatory and contractual commitments, as a condition to hiring and continuing to employ its employees, SG requires all of its employees to meet those requirements that are necessary to fulfill their individual roles.  As a prerequisite to employment with SG (to the extent permitted by law), you shall be asked to consent to SG conducting a due diligence/background investigation on you.
This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee in this position may be requested to perform other job-related tasks and responsibilities than those stated above. 
 

SG is an Equal Opportunity Employer and does not discriminate against applicants due to race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. If you’d like more information about your equal employment opportunity rights as an applicant under the law, please click here for EEOC Poster.