Product Owner, Commercial Strategy

The Product Owner, Commercial Strategy serves as the strategic bridge between business objectives and technology delivery within Choice Hotels’ commercial ecosystem. This role is responsible for defining, prioritizing, and executing the product roadmap that enables revenue optimization, pricing intelligence, distribution effectiveness, and brand performance across Choice’s portfolio.
You’ll partner with stakeholders across Revenue Management, Distribution, Marketing, and Franchise Services to deliver products and capabilities that drive commercial excellence and measurable business outcomes.

   

JOB SUMMARY:

The Product Owner, Commercial Strategy acts as a strategic connector between business goals and technology delivery within Choice Hotels’ commercial ecosystem. This role defines and drives the product roadmap to support revenue optimization, pricing intelligence, distribution effectiveness, and brand performance. The position collaborates cross-functionally with teams in Revenue Management, Distribution, Marketing, and Franchise Services to deliver impactful solutions. This is an individual contributor role with broad influence across commercial strategy initiatives.

RESPONSIBILITIES:

Product Ownership & Strategy

• Define and deliver technology solutions aligned with commercial strategy and enterprise goals.
• Translate business needs into actionable user stories and acceptance criteria.
• Manage flex queue and critical defect backlog to optimize ROI and operational impact.
• Drive system enhancements to support evolving business needs.

Cross-Functional Collaboration

• Partner with stakeholders across Commercial, Finance, Technology, and Franchise Operations.
• Serve as liaison between business teams and engineering (SkyTouch), ensuring alignment on goals and deliverables.
• Collaborate with UX, data science, and digital teams to improve customer and franchisee experiences.

Performance & Delivery

• Lead continuous improvement through testing, feedback, and iterative development.
• Ensure timely and high-quality delivery of features, enhancements, and integrations.

Leadership & Influence

• Act as a thought leader within the commercial strategy organization.
• Communicate vision, progress, and insights to executive leadership and stakeholders.
• Foster a culture of innovation, collaboration, and accountability.

QUALIFICATIONS:

Employment Experience

• 3–5 years of experience in product ownership, product management, or strategy—preferably in hospitality, travel, or e-commerce.

Technical Skills

• Proficient in MS Office (Outlook, Word, PowerPoint, Excel).
• Exposure to pricing strategy, channel optimization, or commercial analytics.
• Strong analytical skills and experience with BI tools (e.g., Tableau, Power BI).

Additional Skills & Competencies

• Excellent communication and stakeholder management.
• Ability to manage confidential information and high-priority tasks.
• Strong problem-solving and multitasking abilities.
• Capable of working independently and collaboratively.

Education Requirements

• Bachelor’s degree in Business, Marketing, Economics, or related field, or equivalent combination of education and work experience.
• Product Owner certification (CSPO or equivalent).
• Experience with RMS, CRS, or GDS platforms.

SALARY RANGE:

The salary range for this position is $98,000 - $115,000 annually. In addition to the annual salary, this role is eligible for an annual bonus based on the terms of Choice's Management Incentive Plan (MIP).

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

   

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage
• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance
• Financial benefits for retirement and health savings
• Employee recognition programs
• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH), is one of the largest lodging franchisors in the world. With 7,500 hotels in 45+ countries and territories, we offer a range of high-quality lodging options in the upper upscale, upper midscale, midscale, extended stay, and economy segments. We’re the hotel company for those who choose to bet on themselves — the striver, the dreamer, the entrepreneur — because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today — for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, Maryland, at our technology center in Scottsdale, Arizona, and through our associates around the globe, every voice is heard and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our thousands of franchise owners, which propels us forward — giving our work at Choice a purpose larger than our business.

Our corporate office locations:

North Bethesda, MD — Located at Pike & Rose, our worldwide headquarters is less than 15 miles from Washington, D.C., one block away from the North Bethesda Metro station, with easy access to I-495, complimentary parking, electronic charging stations, restaurants and retail.

Scottsdale, AZ — Located at the northwest corner of Loop 101, the Scottsdale office is home to our technology, eCommerce and customer service organizations, with easy access to complimentary parking, electronic charging stations, restaurants and retail.

Minneapolis, MN — Select roles are based in our Minneapolis office on Highway 394, near the intersection with Highway 100, only five minutes from downtown.

Field/Remote — Select roles designated as field/remote will require associates to work from a home office, connecting virtually with Choice team members and leadership on Zoom, with possible required travel depending on the role.  

Choice’s Cultural Values

Welcome and Respect Everyone | Be Bold | Be Quick | Listen | Be Curious | Show Integrity

Choice’s Leadership Principles

Act with Intention | Lead with Authenticity | Grow & Deliver