Product Marketing Manager

Title: Product Marketing Manager

The Product Marketing Manager role is a vital part of the Product organization, creating compelling visuals and stories that bring our vision to life and differentiate Command Alkon in the heavy building materials industry. This role will have a passion for developing and deploying content that represents Command Alkon’s ideas, brand, and product values across promotional materials and as an integral part of the product messaging strategy.

Success in this role requires demonstrated proficiency in modern AI tools that accelerate research, strengthen storytelling, and improve the speed and quality of product marketing deliverables. 

How You’ll Succeed

·       Develop customer-facing materials that clearly articulate the value of Command Alkon’s products, build familiarity within the industry, and are easily consumed by internal stakeholders.

·       Use generative AI tools such as ChatGPT, Claude, Gemini, or Perplexity to accelerate market research, summarize industry insights, and develop early drafts of messaging frameworks and positioning narratives.

·       Tell a product’s story by first understanding the product or release value and translating that information into compelling messaging for customers, prospects, and internal audiences.

·       Generate messaging insights by understanding customer needs, their Jobs To Be Done, and desired outcomes in partnership with Sales and Product colleagues, while leveraging AI-assisted research tools to strengthen market and competitive understanding.

·       Produce high-quality stories and visuals for a variety of initiatives including presentations, product catalogs, webpages, and social campaigns using modern AI-enabled tools such as Canva AI, Gamma, Tome, or Beautiful.ai to accelerate visual storytelling and asset development.

·       Prepare materials that articulate the purpose and objective of a creative project and seek stakeholder approval prior to distribution.

·       Demonstrate professional judgment in solving content hierarchy and storytelling challenges.

·       Develop and maintain a library of assets that represent product positioning, value propositions, and core messaging frameworks.

·       Leverage AI-powered writing and editing tools such as GrammarlyGO, Jasper, or Writer to refine messaging clarity, tone, and consistency across marketing materials.

·       Create new ways of visually displaying our solutions or strengthening storytelling by incorporating research data, customer insights, and testimonials, using AI design tools such as Midjourney, DALL·E, or Adobe Firefly to rapidly prototype visuals or concepts when appropriate.

·       Use AI productivity and knowledge tools such as Notion AI, Microsoft Copilot, or Google Gemini to summarize insights, organize research, and improve collaboration across marketing, product, and sales teams.

·       Develop a process for maintaining and regularly refreshing a library of presentations and product marketing materials, from individual creative assets to completed sales enablement materials.

·       Think critically about how stories align to visual concepts and how to translate those ideas into engaging content.

·       Demonstrate the ability to manage multiple product messaging initiatives simultaneously.

·       Operate effectively both independently and as part of a cross-functional project team.

What You’ll Bring

Demonstrated AI fluency - you actively use AI tools such as generative AI assistants, AI-powered research platforms, and AI design tools to improve the speed, insight, and quality of marketing work. Candidates should be prepared to demonstrate examples of how AI is used in their marketing workflow.

Bold creativity - source or create new content that best articulates the concepts being presented.

Attention to detail - maintain an elevated level of quality and accuracy in all work.

Natural curiosity - ask questions and foster open collaboration with team members and across the organization.

Agility and flexibility - comfortable pivoting when presented with new concepts that better illustrate the value of Command Alkon’s products and when project priorities shift.

Motivation - keep up with the latest trends, technologies, and AI capabilities and incorporate them into creative storytelling and product messaging.

All Company Core Competencies

Customer Focus: You build strong customer relationships and deliver customer-centric solutions.

Cultivates Innovation: You create new and better ways for the organization to be successful.

Collaborates: You build partnerships and work collaboratively with others to meet shared objectives.

Instills Trust: You gain the confidence and trust of others through honesty, integrity, and authenticity.

Self-Development: You actively seek new ways to grow and be challenged using both formal and informal development channels.