Product Marketing Manager

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet.

Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Who We Are

TCGplayer, now part of eBay, connects a global community of millions of buyers with tens of thousands of retailers across a $25B global collectible card game and hobbyist market. Founded by and for TCG enthusiasts, we build marketplace technology, tools, and services that help small businesses sell simply and profitably at scale.
 

We’re proud of our inclusive, people-first culture and have been recognized as one of New York State’s 50 Best Employers and a Fortune Top 100 Company for Women.
 

Our mission is to be the most trusted TCG platform empowering sellers and delighting hobbyists worldwide.
 

The Impact You Will Make Here

We’re looking for a Product Marketing Manager to join our Seller Marketing team and play a key role in helping thousands of brick-and-mortar and online sellers grow their businesses on TCGplayer.
 

In this role, you’ll own go-to-market execution for seller-facing tools and workflows; translating product strategy into: clear positioning, compelling messaging, and educational experiences that drive adoption and long-term engagement. As a Product Marketing Manager you will execute high-impact launches that drive awareness, adoption, and usage across key customer segments.
 

You’ll work closely with Product, Sales, Lifecycle, Content, and Analytics partners to ensure sellers understand the value of our tools, know how to use them, and see measurable benefits from adoption. Your work will directly contribute to growing the seller ecosystem and expanding the number of collectibles available to hobbyists.
What you will accomplish:

• Drive go-to-market execution for B2B seller tools and features, including launch planning, messaging, segmentation, and channel coordination in partnership with Product

• Shape positioning and value propositions by partnering with Product teams to run alphas and betas, gather seller feedback, and refine messaging based on real-world usage

• Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets

• Improve seller lifecycle journeys by working with Lifecycle Marketing to design triggered campaigns that support activation, engagement, and habitual use

• Conduct market and workflow research to identify insights that inform positioning, packaging, and prioritization decisions

• Measure and optimize performance by partnering with RevOps and BI to define KPIs, track engagement and adoption metrics, and run experiments

• Support community engagement through product office hours, webinars, and events, while capturing case studies that showcase seller success

• Build value demonstration tools (e.g., case studies, calculators, and estimators) that clearly communicate the ROI and impact of seller tools
   

• Bachelor’s degree in business or marketing, or equivalent experience

• 4–7+ years in Product Marketing or B2B growth marketing, particularly in eCommerce or SaaS

• Proven track record in launching products and driving measurable business impact

• Proficiency in data analytics and defining success metrics.

• Strong writing and public speaking skills

• Experience with analytics and GTM stacks such as Amplitude, GA, Tableau, and HubSpot CRM/CMS
   

The base pay range for this position is expected in the range below:

Base pay offered may vary depending on multiple individualized factors, including location, skills, and experience. The total compensation package for this position may also include other elements, including a target bonus and restricted stock units (as applicable) in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as PTO and parental leave). Details of participation in these benefit plans will be provided if an employee receives an offer of employment.

If hired, employees will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.

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eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, veteran status, and disability, or other legally protected status. If you have a need that requires accommodation, please contact us at [email protected]. We will make every effort to respond to your request for accommodation as soon as possible. View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility for people with disabilities. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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