Product Marketing Manager

At Foley, we are revolutionizing the way companies recruit, screen, and monitor drivers. This is an exciting time for us as we scale our B2B vertical SaaS business and modernize our products for the future. If you are a strategic thinker who thrives in complexity, is energized by impact, and wants to work with a team passionate about building great products and helping customers, we would love to talk to you.

We believe in Teammateship, Grit and Innovation …. our core values. Whether collaborating internally or assisting customers, we approach every challenge with humor, optimism, and a commitment to success.

PRODUCT MARKETING MANAGER

Foley is seeking a passionate and experienced Product Marketing Manager to play a pivotal role in driving the success of our SaaS product. You will be the champion for our product, understanding our customers, the market landscape, and our competitive differentiators. This role requires a strategic thinker with exceptional execution skills, capable of translating market insights into compelling product positioning, go-to-market strategies, and customer engagement initiatives. You will collaborate closely with product management, sales, marketing, and customer success teams to ensure our product resonates with the right audiences and drives significant growth and adoption.

This is a REMOTE option- Those residing in AZ, CT, FL, GA, IL, IN, MA, NE, NH, NJ, NY, NC, PA, SC, TN, TX, & WI are welcome to apply!

The Compensation for this position starts at $100,000

WHAT YOU WILL DO

Market Research and Customer Insights:

• Conduct thorough market research to identify customer needs, emerging market trends, and the competitive landscape.
• Develop detailed customer personas, map out buyer journeys, and define market segmentation strategies to effectively target key audiences.
• Gather and analyze customer feedback through various methods, including interviews, focus groups, and surveys, to inform product development and marketing strategies.

Product Positioning and Messaging:

• Develop clear, concise, and compelling product positioning that articulates the unique value propositions and competitive advantages of our SaaS product.
• Craft consistent and impactful messaging that resonates with target customers across all marketing touchpoints, including the website, email campaigns, and advertising.
• Collaborate closely with the marketing team to ensure product messaging is effectively integrated into all marketing campaigns and content initiatives.

 Go-to-Market (GTM) Strategy:

• Lead the development and execution of comprehensive go-to-market strategies for new product launches and feature updates, ensuring alignment with overall business objectives.
• Plan and manage the targeting and execution of product launches, ensuring seamless coordination and preparedness across internal teams, including sales, customer success, and marketing.
• Identify and evaluate the most effective channels for product distribution and promotion, including digital marketing, strategic partnerships, and industry events.

Competitive Analysis:

• Continuously monitor and analyze competitors' product offerings, market positioning, pricing strategies, and sales tactics.
• Develop insightful competitive analysis reports that provide actionable intelligence to the product team for identifying gaps and opportunities, and to the sales team for effectively addressing competitive objections.

Product Adoption and Customer Education:

• Develop and implement targeted campaigns to drive product adoption and increase usage among existing customers, particularly for new features and updates.
• Create engaging and informative educational materials such as product demos, tutorials, and webinars, to empower customers to maximize the value of our product.
• Actively solicit feedback from customers and the customer success team to continuously refine and improve product adoption strategies and resources, including creating new case studies

Product Roadmap Alignment:

• Collaborate closely with the product management team to ensure the product roadmap is strategically aligned with identified market needs, evolving customer demands, and competitive pressures.

• Provide valuable input to the product team based on customer feedback, sales insights, and market research findings to help prioritize features and product improvements.

Metrics and Reporting:

• Establish key performance indicators (KPIs) and diligently track and report on critical metrics related to product launches, adoption rates, and customer feedback.
• Analyze the performance and effectiveness of go-to-market campaigns and product marketing initiatives, providing data-driven insights for continuous optimization and improvement.
• Measure and communicate the impact of product marketing activities on overarching business goals, such as revenue growth, customer retention, and product engagement.

Cross-Functional Collaboration:

• Serve as the primary point of contact and facilitator between the product, sales, marketing, and customer success teams, acting as the internal subject matter expert, offering content insight and team enablement
• Collaborate closely with the customer success team to capture valuable insights into customer usage patterns and pain points, and with the sales team to understand field-level feedback on product positioning and messaging.

Pricing and Packaging Strategy:

• Partner with product and finance teams to define and adjust pricing models that align with the company’s overall revenue objectives and market positioning.
• Develop effective strategies for product packaging, including exploring freemium models, tiered pricing structures, and bundling options, based on thorough customer segmentation and value analysis.

WHAT WE’D LIKE YOU TO HAVE

• Bachelor’s degree in marketing, business, or a related field
• 5+ years of experience in product marketing within a SaaS environment
• Proven success in launching new products and features
• Strong analytical and problem-solving skills
• Excellent communication and presentation skills
• Experience with marketing automation tools and CRM systems

WHAT YOU’LL LOVE ABOUT FOLEY

The People: Our close-knit, exceptionally talented teams are the heart of Foley. Our employees and customers consistently highlight our team spirit. Check out our customer feedback on Trustpilot.

Outstanding Benefits: Choose from 3 medical plans, 2 levels of dental, and 2 levels of vision plans. Enjoy generous vacation, sick, and personal time off, plus a 401K plan with a match. We support your well-being so you can live your best life.

Ideas Over Egos: In our entrepreneurial environment, you have the freedom to explore new ideas and approaches, backed by a collaborative team.

Professional Growth: We prioritize internal growth and encourage employees to apply for new opportunities. Our People Operations team is here to help you plan and achieve your career goals.

Our Environment: We celebrate success and believe in transparency and teamwork. We invest in collaboration tools to ensure face-to-face interactions, even in a virtual space. Many of our roles are remote, but we ensure our employees remain engaged and connected.

What We Do, How We Do It

Many companies handle recruitment, background screening, and regulatory management in a fragmented way, using different vendors for recruitment, screening, and regulatory requirements. This approach is inefficient, costly, and increases the risk of overlooking important details.

At Foley, we offer a seamless platform that manages recruitment, screening, and regulatory requirements under one roof. By integrating powerful technology with our deep expertise, we provide comprehensive and superior experience for our customers.

Where We're Headed

We are continuously developing new solutions to address future challenges in recruitment, screening, and regulatory management. Our focus is on leveraging extensive data collection and innovative technologies, such as predictive analytics, to identify top talent and assess company risks. Our goal is to deliver cutting-edge solutions that drive success.

What It's Like to Work with Us

• Diving Deep: Become an expert in a niche industry.
• Continual Growth: Advance your career and skills.
• Lifelong Friends: Build lasting relationships along the way.

We are a 250+ person company on the brink of explosive growth, thanks to our AI-powered technology and predictive analytics. If you're ready to join our journey, visit us at:

Keywords:

Product Marketing Lead

Product Marketing Specialist

Senior Product Marketer

Product Marketing Director

Marketing Manager, Product

Product Evangelist

Product Growth Manager

Product Launch Manager

Product Communications Manager

Brand Product Manager

Digital Product Marketing Manager

Strategic Product Marketer

Product Marketing Coordinator 

Product Marketing Analyst

Product Marketing Strategist