Product Marketing Manager

ABOUT MEDIARADAR

, now including the data and capabilities of Vivvix, powers the mission-critical marketing and sales decisions that drive competitive advantage. Our competitive advertising intelligence platform enables clients to achieve peak performance with always-on data and insights that span the media, creative, and business strategies of five million brands across 30+ media channels. By bringing the advertising past, present, and future into focus, our clients rapidly act on the competitive moves and emerging advertising trends impacting their business. 

Position Overview:

We are seeking a Product Marketing Manager. This person is an ambitious Product and Solutions Marketer obsessed with end-to-end product go-to-market strategy, consultative sales training and commercial enablement.  We’re looking for a laser-focused, forward-thinking product, marketing, and business strategy leader with proven abilities in successfully launching the products and services of an organization.

What You’ll Do:

Strategy and Development:

• Develop and execute go-to-market (GTM) strategies for  new product launches, roadmap commercialization strategy,ensuring alignment with sales, product, and marketing teams.
• Create and optimize product positioning, messaging, and value propositions to differentiate our solutions in the competitive AdTech landscape.

Commercial Enablement:

• Develop solution/buyer/product training content across all commercial teams, 
• Develop sales enablement materials such as pitch decks, case studies, and whitepapers to support the sales team.
• Collaborate with product management / Commercial Training and Enablement function to translate complex technical features into customer-centric marketing content. (SDRs, Solutions Engineers, Sales, Account Management)
• Conduct market research and competitive analysis to identify trends, opportunities, and challenges within the digital advertising ecosystem.

Thought Leadership and Client Engagement:

• Act as the primary solutions expert across all marketing functions and outputs, including PR, website, content, and paid/owned/earned media strategies.
• Partner with demand generation teams to drive lead acquisition through targeted campaigns, content marketing, and webinars.
• Lead continuous client feedback and retention initiatives to inform product and marketing strategies through QBRs, frequent client calls, and client advisory boards.

Industry Partnerships and Education:

• Run point on all analyst and advertising industry association partnership and education strategies, including Forrester, Gartner, G2, Capterra, ANA, IAB, etc.
• Define and track key performance metrics to measure product marketing effectiveness and optimize strategies accordingly.

What You’ve Done:

Experience, Expertise and Skills:

• 7-10 years in a customer-facing product marketing role managing go-to-market, product and commercialization strategy, including packaging and positioning, industry thought leadership, and commercial enablement, learning, and development.
• Extensive experience in marketing, media, data insights, and/or analytics space. SaaS Adtech and Martech experience preferred. 
• Experience working cross-functionally with product management, sales, and marketing teams.
• Ability to manage multiple projects in a fast-paced, evolving environment. Strong Project Management Skills.
• Proficiency in market research, competitor analysis, and customer insights gathering. Actionable analytics skills to analyze market trends, competitive marketing strategies, and customer data to develop winning go-to-market programs, including product launches, content marketing, buyer-centric thought leadership, and demand generation campaigns.
• Strong understanding of programmatic advertising, DSPs, SSPs, ad networks, and data-driven marketing.
• Familiarity with marketing automation tools, CRM platforms, and data analytics is a plus.
• Customer-centered and consultative style, with the ability to champion a customer-first and consultative-selling culture across the company.
• Public-speaking and client-facing presentation experience strongly preferred.

In addition to career progression, training and development, and an excellent work/life balance, future Radarians can expect a great benefits package that includes:

• Medical, Dental & Vision Insurance
• 401k with Company Match
• Flexible PTO
• Commuter Benefits
• Gym Discounts
• Summer Fridays

At MediaRadar, we are committed to creating an inclusive and accessible workplace where everyone can thrive. We believe that diversity of backgrounds, perspectives, and experiences makes us stronger and more innovative. We are proud to be an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, or any other legally protected status.

In accordance with the EEO-1 reporting requirements, we collect demographic data as part of our efforts to ensure fair and equitable hiring practices across all levels of our organization.

This is a full-time exempt role and a final compensation offer will ultimately be based on the candidate's location, skill level and experience, and the Company's pay equity. We are also committed to ensuring our recruitment process is accessible to all applicants.

If you need a reasonable accommodation during the application or interview process, please contact us at [email protected].

We’re excited to meet people who share our values and want to build the future with us.