Product Marketing Manager

The Gogo Business Aviation Product Marketing Manager will assist in the direction that drives the next generation of new product launch activities across a product portfolio. This role will be mentored to do the launch plan, drive the go-to-market strategy, and product positioning for directing the next generation of new product launch activities across a product portfolio. This role will be mentored to develop the launch plan, drive the go-to-market strategy, and position a suite of products.
You will work closely with the portfolio's Product Managers to establish a valuable and differentiated position in the Business Aviation marketplace, launch new products, and grow market share profitably. You will also work closely with marketing operations, strategic marketing, creative, public relations, product management, sales, sales operations, and technology teams throughout the organization.
Are you a strategic thinker, creative, and organized self-starter who thrives in a dynamic, fast-paced environment? Are you comfortable driving cross-functional initiatives throughout the organization?
Then COME ON BOARD THE GOGO BUSINESS AVIATION PRODUCT MARKETING TEAM!
How will you make a difference?

• Assist with the launch of new products and releases and help with the cross-functional implementation of the go-to-market strategy
• Partner closely with marketing and product managers support the development and execution of product marketing strategies to drive market awareness, interest, and sales for products in the portfolio
• Aid sales growth by empowering the sales and account management team to become better storytellers about how our clients can leverage Gogo's solutions through the development of narratives, sales training content, sales tools, collateral, knowledge bases, demos, and client testimonials that support the entire buying and client lifecycle
• Help create and maintain Gogo product communication strategy and messaging, as required
• Work closely with select customers and internal teams to document market requirements
• Conduct market research to understand industry and consumer factors affecting product strategies
• Strengthen product communications for tradeshows or events as needed, e.g., product-related materials; attend tradeshows/conferences relevant to products
• Develop and maintain collateral for new products (major) or features (minor) and to support existing products
• Support product obsolescence activities in cooperation with Product Management, including messaging, upgrade path, etc.
• Write product-oriented content, e.g., articles, white papers, etc.
• Aid in developing product facts, videos, podcasts, FAQs, talking points, etc.
• Collaborate with Product Management to develop, in layman's terms, feature overviews, product launch plans, and release overview communications
• Optimize the positioning, messaging, and marketing strategies for the products in the portfolio for business aviation segments and decision-maker personas

Qualifications

• Bachelor's degree in marketing or related business degree; MBA is a plus
• 2-4 years of relevant product management or product marketing experience
• Must be willing to be in the Broomfield office 2-3 days per week

Required Skills, Talents & Experience

• Demonstrated success in helping to execute new product launches and go-to-market activities
• Effective communication and presentation skills to drive thought leadership with external and internal customers
• Ability to convey complex concepts to the senior leadership team
• Strong project management skills, with success driving multiple projects simultaneously
• Passionate advocate of the customer experience

Preferred Skills, Talents & Experience

• Experience in telecom, aviation, or technology
• Experience with Scaled Agile Framework (SAFe)
• Be an influential evangelist, internally and externally, for the product portfolio
• Entrepreneurial with a strong inclination toward action
• Ability to be self-directed to solve business issues in a defined product area
• Adept at resolving issues amidst ambiguity and complexity
• Passionate advocate of the customer experience
• Experience in building and manipulating information systems, focusing on Siemens Polarion, including the ability to customize workflows and automate processes within the platform.
• Proficiency in JavaScript, particularly in writing code for task automation and manipulation.

We love work-life balance as much as you do! Gogo Business Aviation is a place that values our employees' time both in and out of the office. Our employees enjoy a hybrid in-office and work from home environment that is designed to give you the flexibility and space to collaborate with your team effectively while building the strong relationships that are a hallmark of our culture.
Equal Pay Disclosure(s)
Base Pay:
80,000.00 - 100,000.00 USD Annual
Target Annual Short-Term Incentive:
Bonus Plan at 10% (% of Annualized Base Pay)
Eligible for Incentive Stock Program:
Yes
Benefits:
Gogo offers competitive benefits including medical, dental and vision coverage with plans that can fit each employee's needs. We offer an immediate vesting 401k plan, paid time off and volunteer time off. Employees have the option to participate in an Employee Stock Purchase Plan. Visit the Careers page on our website for more information at www.gogoair.com/careers.
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Gogo is an Equal Opportunity and Affirmative Action employer, working in compliance with both federal and state laws. We are committed to the concept of Equal Employment opportunity.
Qualified candidates will be considered for employment regardless of race, color, religion, age, sex, national origin, marital status, medical condition, or disability.
The EEO is the law and is available here. Gogo participates in E-Verify (English and Spanish). Right to Work Statement (English and Spanish).