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WHO WE ARE:
Splice is a creative platform for people who make music. Serious producers choose Splice Sounds to bring their ideas to life. A subscription to Splice inspires and accelerates creative success for digital music creators with an industry-leading catalog of sounds and samples and an expanding AI stack. With a rent-to-own marketplace of DAWs and plugins, the Splice experience seamlessly integrates into any music production workflow, regardless of DAW (Digital Audio Workstation). Via Splice, an unparalleled team of sound designers and sample creators are fueling the success of a growing global community of chart-topping producers, students, and DIY creators.
HOW WE WORK:
At Splice, DISCO is a rallying cry for collaboration, accountability, and unity within our organization; Direct, Inclusive, Splice Together, Creator Centric, and Optimistic. Our shared success depends on our ability to support one another, work well together, and communicate directly. By embracing flexibility and a unified approach, we can navigate anything that’s thrown at us.
Splice embraces a culture of remote work. You’ll see your colleagues showing up from across the US and the UK. In order to keep us working well as a team, we have regular communication, including Town Halls, departmental all-hands and get-togethers.
When you join Splice, you join a network of colleagues, peers, and collaborators. Are you ready?
JOB TITLE: Product Marketing Manager - Sounds and Growth
LOCATION: Remote
WHAT YOU’LL DO:
- Develop and Execute Go-To-Market Strategies: Lead GTM planning for Splice Sounds. Ensure product launches, feature updates, and marketing campaigns are aligned with business goals and growth.
- Drive Growth & Adoption: Partner with Product Management to identify and execute initiatives to increase subscriber acquisition, retention, and engagement, including experimentation with pricing, packaging, and promotions.
- Define and Refine Positioning & Messaging: Author compelling narratives for Splice Sounds that differentiate the product, resonate with music creators, and reinforce Splice’s leadership in the music creation space.
- Deeply Understand the Customer: Initiate and leverage research to gain insights into music creators, ensuring marketing strategies align with their needs and workflows.
- Collaborate Cross-Functionally: Partner closely with Product, Marketing, Data and CX teams to align messaging, optimize campaigns, and drive business impact.
- Measure & Optimize Performance: Forecast, monitor and analyze marketing effectiveness using data-driven insights, refining strategies to maximize impact and ROI.
- Champion Innovation in Music Creation: Stay on top of trends in music production, AI-powered tools, and creator workflows to position Splice Sounds at the forefront of the industry.
JOB REQUIREMENTS:
- 3-5 years of Product Marketing experience including
- Defining go-to-market strategy, and executing campaigns
- Leveraging data-driven insights to make decisions
- Capturing and using customer insights
- Crafting messaging & positioning that resonates
- Cross-functional collaboration
- Music/creative industry experience
NICE TO HAVES:
- Subscription & Pricing strategy: Experience with measuring and optimizing subscription business performance
- Music Production Experience: Hands-on knowledge of DAWs and music creation workflows
- Performance Marketing: Understanding of paid acquisition and funnel optimization
- Community & Influencer Marketing: Experience engaging creator communities
- Partner Communication: Co-ordinating strategic relationships with external partners
SPLICE BENEFITS:
- Compensation & Equity: Competitive pay with annual reviews and equity opportunities.
- Time Off: Unlimited PTO to recharge and thrive.
- Health & Wellness: Comprehensive medical, dental, and vision coverage for you and your dependents.
- Retirement Savings: 401(k) plan with immediate vesting and company match.
- Parental Support: 12 weeks of fully paid parental leave for non-birthing parents, and 18-20 weeks for birthing parents.
- Flexible Work Options: Work remotely or connect at our office hubs and creative spaces worldwide.
- Professional Growth: Annual learning budget, leadership programs, and team ambassador opportunities.
- Community & Connection: Inclusive events, team meet-ups, and vibrant Employee Resource Groups.
The national pay range for this role is $117,500 - $130,000. Individual compensation will be commensurate with the candidate's experience.
Splice is an Equal Opportunity Employer
Splice provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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