Define portfolio positioning and messaging for Open Finance and Developer Experience, lead go-to-market and launch execution, build sales enablement, drive integrated campaigns, provide market intelligence, manage agencies and measure GTM performance to grow adoption and revenue.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Product Marketing Manager - Open Finance & Developer Experience
Role Overview
We are seeking a high-impact, commercially driven Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets.
This role partners closely with Open Finance & Developer Experience business leadership, product, sales, and regional marketing teams to translate product strategy and capabilities into clear, differentiated value propositions, scalable use cases, and revenue-driving growth programs. Play a key role in advancing Mastercard's leadership position in Open Finance and embedded financial services.
The ideal candidate combines strong product marketing fundamentals with deep understanding of payments and finance trends, and can effectively engage diverse buying groups-from technical developers to business decision-makers,
Key Responsibilities
Portfolio Positioning & Messaging
Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
Translate product capabilities into commercially meaningful use cases and solution narratives
Ensure consistency and differentiation across products and markets
Partner with product to shape roadmap inputs based on market and customer insights
Go-to-Market & Launch Execution
Support development of use case playbooks and core GTM assets to drive adoption across priority markets
Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
Partner with cross-functional teams to ensure coordinated execution across channels and regions
Sales Enablement & Commercial Impact
Develop advanced sales enablement assets that clearly articulate value, use cases, and path to revenue
Equip sales teams with buyer-specific messaging tailored to technical and business audiences
Support regional sales teams and business development in driving pipeline, adoption, and revenue growth
Market Intelligence & Insights
Conduct competitive analysis, customer research, and trend monitoring to inform positioning and strategy
Leverage data to identify opportunities, refine messaging, and strengthen market differentiation
Campaign & Content Integration
Partner with campaign, digital, and field marketing teams to activate integrated, insight-driven campaigns
Ensure all content and campaigns reflect priority use cases and portfolio strategy
Oversee development of web, blog and social content and key marketing assets
Program Management & Performance
Manage agency partners and budgets to deliver high-quality assets and campaigns
Track and report on campaign performance and GTM effectiveness, optimizing based on results
Maintain portfolio documentation and product inventory
Qualifications:
Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
Proven ability to build compelling positioning and value propositions across multiple markets
Experience developing use-case-led marketing and sales enablement
Track record of executing product launches and integrated marketing campaigns
Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
Analytical mindset with ability to turn insights into actionable GTM strategies
Strong understanding of Open Finance ecosystems and competitive landscape a plus
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
Purchase, New York: $135,000 - $222,000 USD
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Product Marketing Manager - Open Finance & Developer Experience
Role Overview
We are seeking a high-impact, commercially driven Product Portfolio Marketing Manager to shape and execute go-to-market strategy for the Mastercard Open Finance & Developer Experience portfolio across priority markets.
This role partners closely with Open Finance & Developer Experience business leadership, product, sales, and regional marketing teams to translate product strategy and capabilities into clear, differentiated value propositions, scalable use cases, and revenue-driving growth programs. Play a key role in advancing Mastercard's leadership position in Open Finance and embedded financial services.
The ideal candidate combines strong product marketing fundamentals with deep understanding of payments and finance trends, and can effectively engage diverse buying groups-from technical developers to business decision-makers,
Key Responsibilities
Portfolio Positioning & Messaging
Define and evolve portfolio-level open finance messaging and value propositions grounded in customer needs, buyer personas, and market trends
Translate product capabilities into commercially meaningful use cases and solution narratives
Ensure consistency and differentiation across products and markets
Partner with product to shape roadmap inputs based on market and customer insights
Go-to-Market & Launch Execution
Support development of use case playbooks and core GTM assets to drive adoption across priority markets
Support Tier 1 product launches and own end-to-end go-to-market for Tier 2/3 launches (positioning, naming, and execution)
Partner with cross-functional teams to ensure coordinated execution across channels and regions
Sales Enablement & Commercial Impact
Develop advanced sales enablement assets that clearly articulate value, use cases, and path to revenue
Equip sales teams with buyer-specific messaging tailored to technical and business audiences
Support regional sales teams and business development in driving pipeline, adoption, and revenue growth
Market Intelligence & Insights
Conduct competitive analysis, customer research, and trend monitoring to inform positioning and strategy
Leverage data to identify opportunities, refine messaging, and strengthen market differentiation
Campaign & Content Integration
Partner with campaign, digital, and field marketing teams to activate integrated, insight-driven campaigns
Ensure all content and campaigns reflect priority use cases and portfolio strategy
Oversee development of web, blog and social content and key marketing assets
Program Management & Performance
Manage agency partners and budgets to deliver high-quality assets and campaigns
Track and report on campaign performance and GTM effectiveness, optimizing based on results
Maintain portfolio documentation and product inventory
Qualifications:
Proven experience in product marketing, portfolio marketing, or GTM roles in B2B technology or financial services
Proactive, entrepreneurial mindset with a strong learning orientation; continuously identifies opportunities to drive innovation and accelerate growth in fast-paced environments
Proven ability to build compelling positioning and value propositions across multiple markets
Experience developing use-case-led marketing and sales enablement
Track record of executing product launches and integrated marketing campaigns
Strong cross-functional leadership skills across global, multi-cultural and remote product, sales, and regional teams
Analytical mindset with ability to turn insights into actionable GTM strategies
Strong understanding of Open Finance ecosystems and competitive landscape a plus
Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact [email protected] and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
- Abide by Mastercard's security policies and practices;
- Ensure the confidentiality and integrity of the information being accessed;
- Report any suspected information security violation or breach, and
- Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.
In line with Mastercard's total compensation philosophy and assuming that the job will be performed in the US, the successful candidate will be offered a competitive base salary and may be eligible for an annual bonus or commissions depending on the role. The base salary offered may vary depending on multiple factors, including but not limited to location, job-related knowledge, skills, and experience. Mastercard benefits for full time (and certain part time) employees generally include: insurance (including medical, prescription drug, dental, vision, disability, life insurance); flexible spending account and health savings account; paid leaves (including 16 weeks of new parent leave and up to 20 days of bereavement leave); 80 hours of Paid Sick and Safe Time, 25 days of vacation time and 5 personal days, pro-rated based on date of hire; 10 annual paid U.S. observed holidays; 401k with a best-in-class company match; deferred compensation for eligible roles; fitness reimbursement or on-site fitness facilities; eligibility for tuition reimbursement; and many more. Mastercard benefits for interns generally include: 56 hours of Paid Sick and Safe Time; jury duty leave; and on-site fitness facilities in some locations.
Pay Ranges
Purchase, New York: $135,000 - $222,000 USD
Similar Jobs at Mastercard
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
The Director of Small Business Sales Specialist will drive growth for Mastercard in the small business segment, focusing on client engagement, pipeline building, and collaboration across teams to implement effective commercialization strategies.
Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Lead and grow Mastercard's cobranded financial and retail partnerships. Serve as trusted advisor to senior client leaders, drive spend, acquisition, and engagement growth, translate data into actionable insights, coordinate cross-functional teams, and lead commercial negotiations to deliver integrated client solutions.
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
