The Product Marketing Manager will develop marketing strategies for the Hivemind AI software, execute go-to-market plans, and collaborate with cross-functional teams to achieve product adoption and business goals.
Founded in 2015, Shield AI is a venture-backed defense technology company with the mission of protecting service members and civilians with intelligent, autonomous systems. Its products include Hivemind Enterprise—EdgeOS, Pilot, Commander, and Forge—as well as V-BAT and Sentient Vision Systems (wide-area motion imaging software). With offices in San Diego, Dallas, Washington, D.C., Abu Dhabi (UAE), Kyiv (Ukraine), and Melbourne (Australia), Shield AI’s technology actively supports U.S. and allied operations worldwide. For more information, visit www.shield.ai. Follow Shield AI on LinkedIn, X and Instagram.
JOB DESCRIPTION:
As the Product Marketing Manager for AI pilot (Hivemind), our cutting-edge AI powered autonomy software platform for developing autonomous systems, you will play a pivotal role in driving the product’s scaled adoption in the market. You will be responsible for developing a brand new product marketing strategies, executing those to achieve product and business goals. You will drive Go-to-Market planning and strategy for both commercial and defense applications, as well as international expansion. You will be the key marketing DRI for the business collaborating with content, sales, product and leadership team. Join us in shaping the future of AI-driven autonomy in machines and be at the forefront of innovation.
WHAT YOU'LL DO:
- Market Understanding: Develop a deep understanding of the autonomous systems market, including trends, customer needs, competitive landscape, and industry developments.
- Go-to-Market Strategy: Develop and execute go-to-market plans for Hivemind, including positioning, messaging, pricing strategies, and sales enablement.
- Product Messaging and Collateral: Create compelling messaging and content for Hivemind, including website content, case studies, whitepapers, blog posts, videos, and presentations.
- Campaign Development: Plan and oversee the execution of integrated marketing campaigns (digital, social, email, events, etc.) to generate leads and increase product awareness.
- Sales Enablement: Work closely with the sales team to develop effective sales tools, training materials, and presentations that support the selling process.
- Market Intelligence: Conduct market research, gather insights from customers, sales, and industry analysts to refine marketing strategies and product roadmap.
- Cross-functional Collaboration: Partner with product management, engineering, and other teams to influence product roadmap and ensure alignment on marketing initiatives.
- Metrics and Analysis: Define and track key performance indicators (KPIs) to measure the effectiveness of marketing programs and regularly report on marketing ROI.
REQUIRED QUALIFICATIONS:
- B.S. in Marketing or Business. Similar degree or equivalent practical experience acceptable.
- 10+ years of experience in product marketing within the software industry, preferably with experience in SDKs, APIs, or developer tools.
- Proven track record of successfully launching and marketing technical products to developers and/or enterprise customers.
- Strong understanding of software development processes and technologies, particularly in autonomous systems or related fields.
- Excellent communication and writing skills, with the ability to create compelling narratives and effectively communicate technical concepts.
PREFERRED QUALIFICATIONS:
- MBA or equivalent advanced degree.
- Experience with any of the following:
- Selling software to the Department of Defense
- Federal Acquistion Regulations
- Selling software to defense companies
- Experience driving substantial international expansion of a software product.
#LI-DM1
#LE
Full-time regular employee offer package:
Pay within range listed + Bonus + Benefits + Equity
Temporary employee offer package:
Pay within range listed above + temporary benefits package (applicable after 60 days of employment)
Salary compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, licenses and certifications, and specific work location. All offers are contingent on a cleared background and possible reference check. Military fellows and part-time employees are not eligible for benefits. Please speak to your talent acquisition representative for more information.
###
Shield AI is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please let us know.
Top Skills
AI
APIs
Marketing Software
Sdks
Similar Jobs
Artificial Intelligence • Fintech • Payments • Financial Services • Generative AI
The Growth Content Marketing Manager will create SEO-driven content to boost traffic and conversions, managing projects and collaborating with teams to enhance brand authority.
Top Skills:
Content Management SystemsGoogle AnalyticsSeo
AdTech
The Sr. Social Media Coordinator will create engaging social media content, manage brand voice, track trends, and collaborate on campaigns.
Top Skills:
Analytics MetricsDigital Content CreationSocial Media Platforms
AdTech
The Sr. Social Media Coordinator will manage social media presence, create engaging content, track trends, and collaborate with teams to deliver impactful campaigns.
Top Skills:
Content CreationSocial MediaVisual Assets
What you need to know about the Colorado Tech Scene
With a business-friendly climate and research universities like CU Boulder and Colorado State, Colorado has made a name for itself as a startup ecosystem. The state boasts a skilled workforce and high quality of life thanks to its affordable housing, vibrant cultural scene and unparalleled opportunities for outdoor recreation. Colorado is also home to the National Renewable Energy Laboratory, helping cement its status as a hub for renewable energy innovation.
Key Facts About Colorado Tech
- Number of Tech Workers: 260,000; 8.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lockheed Martin, Century Link, Comcast, BAE Systems, Level 3
- Key Industries: Software, artificial intelligence, aerospace, e-commerce, fintech, healthtech
- Funding Landscape: $4.9 billion in VC funding in 2024 (Pitchbook)
- Notable Investors: Access Venture Partners, Ridgeline Ventures, Techstars, Blackhorn Ventures
- Research Centers and Universities: Colorado School of Mines, University of Colorado Boulder, University of Denver, Colorado State University, Mesa Laboratory, Space Science Institute, National Center for Atmospheric Research, National Renewable Energy Laboratory, Gottlieb Institute
