About Upstart
Upstart is the leading AI lending marketplace partnering with banks and credit unions to expand access to affordable credit. By leveraging Upstart's AI marketplace, Upstart-powered banks and credit unions can have higher approval rates and lower loss rates across races, ages, and genders, while simultaneously delivering the exceptional digital-first lending experience their customers demand. More than 80% of borrowers are approved instantly, with zero documentation to upload.
Upstart is a digital-first company, which means that most Upstarters live and work anywhere in the United States. However, we also have offices in San Mateo, California; Columbus, Ohio; and Austin, Texas.
Most Upstarters join us because they connect with our mission of enabling access to effortless credit based on true risk. If you are energized by the impact you can make at Upstart, we’d love to hear from you!
The Team
The Growth Team is in charge of expanding Upstart’s reach to the millions of Americans without access to affordable credit. We are energized by the prospect of breaking ground in our field and making a positive impact on people’s financial lives. We are looking for a full-stack growth marketing manager, who can help us grow our new products sustainably through compelling and creative ways.
As the Product Marketing Lead, you will lead product marketing for our newest product putting technology to work for everyday Americans. Every year, millions of people turn to high-cost payday and cash advance loans to cover short-term needs, often paying excessive fees and interest to make ends meet. Our mission is to build products that help our customers stabilize their lives and build real financial security. You’ll drive the growth strategy, go-to-market execution, and customer adoption plan from the ground up, shaping how borrowers discover, understand, and repeatedly use the product. This is a high-impact role for someone who can translate insights into action, and who thrives in fast-moving, zero-to-one environments.
As part of a small, high-impact team, you’ll help shape the next chapter of Upstart’s growth—working across product, marketing, and leadership to bring transformative ideas to life. If you’re energized by big challenges and eager to leave your fingerprints on initiatives that matter, we’d love to talk.
Position Location - This role is available in the following locations: Remote
Time Zone Requirements - This team operates on the East/West Coast time zones.
Travel Requirements - As a digital first company, the majority of your work can be accomplished remotely. The majority of our employees can live and work anywhere in the U.S but are encouraged to to still spend high quality time in-person collaborating via regular onsites. The in-person sessions’ cadence varies depending on the team and role; most teams meet once or twice per quarter for 2-4 consecutive days at a time.
The Role
We’re looking for a Product Marketing Manager, Growth to drive bold, cross-functional bets that will shape how we bundle, distribute, and position our products for greater relevance and reach. Sitting at the intersection of product, growth, and strategy, this role requires a strong operator who brings clarity to ambiguity and momentum to high-stakes initiatives. You’ll partner closely with leaders across Product, Marketing, and Analytics to execute strategic programs. You’ll also own and evolve our competitive strategy, centralizing insights and turning them into action across product, positioning, and GTM. Finally, you’ll drive strategic marketing efforts for our flagship product, Personal Loans, helping unify our approach across paid, lifecycle, and owned channels.
How you’ll make an impact:
- Partner with cross-functional leads to execute company-wide growth initiatives that reimagine how we package and distribute our products.
- Develop and lead bold, omnichannel growth programs for Personal Loans, including geo-targeted and segment-specific initiatives.
- Own and scale our competitive intelligence function—synthesizing insights into recommendations that shape positioning, product direction, and growth strategy.
- Identify and prioritize high-leverage growth opportunities through deep analysis of customer behavior, product performance, and competitive moves.
- Influence roadmap decisions by championing the voice of the customer, market trends, and white space opportunities.
- Test and learn your way into bold ideas—designing iterative experiments that de-risk big bets and uncover scalable paths to growth.
- Deliver tight positioning and GTM strategies for emerging growth opportunities, including new distribution models or bundles.
What we’re looking for:
- 5+ years in product marketing, growth strategy, or a similarly strategic role—preferably in fintech or a high-growth tech environment.
- Proven ability to drive large, cross-functional projects forward in ambiguous, high-stakes environments.
- Exceptional communication and influence skills across all levels of an organization.
- Experience distilling complex competitive landscapes into clear, actionable strategies.
- A strong understanding of full-funnel marketing—across paid, lifecycle, and owned—and how to orchestrate them for business outcomes.
- A bias for action, high agency, and the ability to push things over the line.
At Upstart, your base pay is one part of your total compensation package. The anticipated base salary for this position is expected to be within the below range. Your actual base pay will depend on your geographic location–with our “digital first” philosophy, Upstart uses compensation regions that vary depending on location. Individual pay is also determined by job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
In addition, Upstart provides employees with target bonuses, equity compensation, and generous benefits packages (including medical, dental, vision, and 401k).
Upstart is a proud Equal Opportunity Employer. We are dedicated to ensuring that underrepresented classes receive better access to affordable credit, and are just as committed to embracing diversity and inclusion in our hiring practices. We celebrate all cultures, backgrounds, perspectives, and experiences, and know that we can only become better together.
If you require reasonable accommodation in completing an application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please email [email protected]
https://www.upstart.com/candidate_privacy_policy
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