Product Marketing Manager, Assessments

ABOUT KHAN ACADEMY

Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. Our proven learning platform offers free, high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects, focusing on math and science. We have over 181 million registered learners globally and are committed to improving learning outcomes for students worldwide, focusing on learners in historically under-resourced communities.

OUR COMMUNITY 

Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional.

THE ROLE

Do you believe in the power of a great education to open doors to opportunity? Are you able to focus on key market insights and develop clear, effective messaging for a pioneering product category? If so, join us to connect district leaders with the tools they need to drive meaningful learning outcomes for learners all across the US.

As the Product Marketing Manager focused on Khan Academy’s assessment offering, you will play a pivotal role in educating and winning over school districts to adopt our innovative solutions for monitoring and assessing student progress. This position requires expertise in supporting sales teams, crafting go-to-market plans, data analysis, and collaborating with product development. We are particularly interested in candidates who are former educators and have transitioned into marketing as a second career.

Key Responsibilities:

Market Landscape Analysis

• Conduct a comprehensive market analysis to identify trends, challenges, and opportunities within the K-12 assessment landscape. Analyze competitors’ value propositions and marketing plans
• In collaboration with the product and user research teams, conduct interviews and surveys with educators to understand their needs and preferences regarding assessment tools. 
• Create and implement a robust system to gather customer insights from our market-facing teams--Sales, Success, and Professional Learning. 
• Deliver insights and implications from the landscape analysis work listed above to product and sales teams. Use insights to refine our product messaging and marketing plan. 

Messaging & Positioning

• Develop and refine clear, compelling messaging that articulates the unique value proposition of Khan Academy’s assessment offerings, ensuring alignment with the overall Khan Academy district offering
• Hone in on key customer and market insights, to create tailored messaging for administrators and teachers
• Collaborate with the product team to ensure that messaging reflects the latest product features and benefits.

Go-to-Market Strategy

• Create an ideal customer profile. Develop a list of prospective customers, focusing on the districts that are closest to our ideal profile.
• Create and execute a comprehensive go-to-market plan, including launch strategies and promotional campaigns that resonate with school districts.
• Promotional Campaigns: Design and implement targeted promotional campaigns to generate awareness and interest in the assessment offerings, utilizing various channels such as email marketing, social media, webinars, and industry events. Create engaging content, including blog posts, videos, and infographics, to support promotional efforts and educate potential customers about the product’s benefits.
• Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure alignment and readiness for the launch.
• Excel in project management

Sales Enablement

• Create effective tools for our sales team including sales decks, demos, brochures, case studies, and digital content. Equip the sales team with talking points and help them handle questions and objections.
• Integrate the assessment narrative into existing Khan Academy Districts sales materials.
• Ensure our sales team is knowledgeable and confident about the product features, benefits, and competitive landscape. 

Performance Tracking 

• Track performance versus targets for key performance indicators (KPIs) to measure progress towards goals. Understand and explain what drives successes and gaps.
• Use data-informed insights to adjust strategies and optimize marketing efforts continuously.

WHAT YOU BRING

• Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere."
• Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.
• 5+ years of experience as an educator. Preference for administrators who have been responsible for selecting and implementing assessment tools and driving the use of assessment data across Districts.
• 3–5 years of experience in product marketing in edtech
• Excellent ability to work cross-functionally across multiple teams from sales to product, communications to central marketing functions.
• Excellent project management skills. Know how to take a large initiative and break it down into smaller pieces, identify dependencies, create timelines, and communicate goals, needs, and progress to internal partners.
• Strong understanding of K-12 education systems and assessment practices.
• Excellent written and verbal communication skills, with the ability to convey complex ideas clearly and persuasively. Passionate about 
• Able to identify the market insights that matter
• Proven ability to analyze data and derive actionable insights.
• Experience in developing and executing go-to-market strategies.
• Passion for education and a commitment to improving student outcomes.

PERKS AND BENEFITS

We may be a non-profit, but we reward our talented team extremely well! We offer:

• Competitive salaries
• Ample paid time off as needed – Your well-being is a priority.
• Remote-first culture - that caters to your time zone, with open flexibility as needed, at times
• Generous parental leave
• An exceptional team that trusts you and gives you the freedom to do your best
• The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education
• Opportunities to connect through affinity, ally, and social groups
• And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life

At Khan Academy we are committed to fair and equitable compensation practices, the well-being of our employees, and our Khan community. This belief is why we have built out a robust Total Rewards package that includes competitive base salaries, and extensive benefits and perks to support physical, mental, and financial well-being.

The target salary range for this position is $96,800 - $121,000 USD / $130,807 - $163,509 CAN. The pay range for this position is a general guideline only. The salary offered will depend on internal pay equity and the candidate’s relevant skills, experience, qualifications, and job market data. Additional incentives are provided as part of the complete total rewards package in addition to comprehensive medical and other benefits.

• Sal’s TED talk from 2011
• Sal’s TED talk from 2015
• Sal's TED talk from 2023
• Our team:  http://www.khanacademy.org/about/the-team

Live & breathe learners

We deeply understand and empathize with our users. We leverage user insights, research, and experience to build content, products, services, and experiences that our users trust and love. Our success is defined by the success of our learners and educators.

Take a stand

As a company, we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However, we also listen, learn and flex in the face of new data, and commit to evolving this point of view as the industry and our users evolve.

Embrace diverse perspectives

We are a diverse community. We seek out and embrace a diversity of voices, perspectives and life experiences leading to stronger, more inclusive teams and better outcomes. As individuals, we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen, learn and collaborate to gain a shared understanding. When a decision is made, we commit to moving forward as a united team.

Work responsibly and sustainably

We understand that achieving our audacious mission is a marathon, so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a non-profit, we are supported by the generosity of donors as well as strategic partners, and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable.

Bring out the joy

We are committed to making learning a joyful process. This informs what we build for our users and the culture we co-create with our teammates, partners and donors.

Cultivate learning mindset

We believe in the power of growth for learners and for ourselves. We constantly learn and teach to improve our offerings, ourselves, and our organization. We learn from our mistakes and aren’t afraid to fail. We don't let past failures or successes stop us from taking future bold action and achieving our goals.

Deliver wow

We insist on high standards and deliver delightful, effective end-to-end experiences that our users can rely on. We choose to focus on fewer things — each of which aligns to our ambitious vision — so we can deliver high-quality experiences that accelerate positive measurable learning with our strategic partners.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, gender, gender identity or expression, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We value diversity, equity, and inclusion, and we encourage candidates from historically underrepresented groups to apply.
As part of this commitment, Khan Academy will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact [email protected]