Lead market positioning and go-to-market strategies for Firstup's products, driving revenue growth through effective messaging and collaboration across teams.
Who We Are
At Firstup, our mission is to improve the employee experience at every moment that matters, large and small. As the communication pipeline for the world's workforce, we now serve 40 of the Fortune 100 companies, reaching and connecting more than 17 million employees daily.
Our employees are experts in the employee experience, workforce communications and technology.
Joining Firstup means joining a movement to make work better for every worker. As the world’s first intelligent communication platform, Firstup meaningfully engages employees at every moment from hire to retire, and delivers engagement insights to help companies support, promote and retain their talent. Our movement has taken root and is evident in our world-class customer base. Now we need your help. Ready to make a difference in the world?
Our Values
Every employee is an owner with responsibility and credit for our progress.
Leadership is in our build and we see change as a catalyst for improvement.
We win as a team, committed to help our coworkers and customers thrive.
Position Overview
Firstup is seeking a strategic and results-driven Product Marketing Director to serve as the architect of our market positioning, messaging, and go-to-market strategy. This role will be instrumental in accelerating revenue growth by translating our product capabilities into compelling value narratives that resonate with enterprise buyers, shorten sales cycles, and establish Firstup as the category leader in employee experience and workforce communications. The ideal candidate combines strategic thinking with exceptional execution, thriving in a fast-paced, high-growth environment where they can make measurable impact on pipeline, win rates, and customer expansion.
Responsibilities
- Define and lead market positioning and differentiation strategies to improve win rates and shorten sales cycles.
- Develop and evolve the company’s market narrative, messaging architecture, and thought leadership to establish category leadership.
- Refine ICP and segmentation to focus GTM efforts on high-value enterprise segments.
- Partner with Product, Sales, and Demand Gen to align product strategy, campaigns, and GTM execution.
- Create outcomes-based messaging that connects platform capabilities to business impact (engagement, retention, productivity, culture).
- Build and manage high-performing content including sales collateral, campaign assets, case studies, and executive thought leadership.
- Lead product launches that generate pipeline, drive adoption, and support customer expansion.
- Develop and deliver sales enablement resources (decks, battlecards, value tools) that improve deal quality, velocity, and win rates.
- Establish a voice-of-customer and competitive intelligence program to inform product roadmap and GTM strategy.
- Track and report on key PMM metrics such as content performance, message adoption, win/loss insights, and sales cycle length.
Qualifications
- 8+ years of B2B SaaS product marketing experience, including 4+ years in enterprise software.
- Proven success developing positioning and messaging that drive measurable revenue impact.
- Experience marketing to enterprise and C-suite audiences (Fortune 500/FTSE 500).
- Strong storytelling ability with demonstrated examples connecting technology to business outcomes.
- Experience leading product launches, building sales enablement, and influencing go-to-market strategy.
- Demonstrated cross-functional leadership across Product, Sales, Demand Gen, and Customer Success.
- Analytical mindset with ability to measure PMM impact on pipeline, win rates, and NRR.
- Curiosity and comfort experimenting with emerging AI tools to scale marketing effectiveness.
- Background in HR Tech, Employee Experience, or Internal Comms strongly preferred.
- Excellent presentation and communication skills; ability to influence senior stakeholders.
- Self-starter who thrives in fast-paced, high-growth environments; willingness to travel up to 25%.
Firstup expects the base salary for this role to be between $150,000-$192,000. The starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience.
Why Firstup?
Because you care - about people, the work you do, and the connections you make. Work is such a large part of life; it only makes sense to make it awesome.
If you want to engage brilliant minds in a high-growth and inclusive environment where ideas are rewarded regardless of who they come from, join us. This is a rapidly changing space so if you thrive on ambiguity, are hungry for a challenge, and have the guts to speak your mind, you could be a perfect fit.
We offer an excellent PTO program, great health benefits, a casual and friendly environment, remote work, and a leadership team who truly believes in your growth – both personally and professionally.
Firstup is committed to providing equal employment opportunities to all applicants for employment and to all employees, without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, protected disability, veteran status, or any other protected status in accordance with applicable federal, state or local laws.
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Top Skills
Ai Tools
B2B Saas
Employee Experience
Hr Tech
Internal Communications
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