Product Marketing Director - Endpoint

Arctic Wolf is a global leader in security operations. We serve over 7,000 organizations worldwide, leveraging our Aurora Platform to turn more than seven trillion security events weekly into actionable outcomes. Arctic Wolf has been named to the CNBC Disruptor 50 list for three consecutive years underscoring our innovative approach in the cybersecurity industry.

Our mission is simple: End Cyber Risk. We’re looking for a Product Marketing Director - Endpoint to be a part of making this happen.

About the Role

The Product Marketing Director is responsible for leading the messaging, positioning, and go-to-market strategy for specific products or solution areas. This role synthesizes market, product, and competitive inputs into actionable marketing strategies to drive product adoption and revenue growth. The Director will focus on effectively marketing Endpoint Security solutions while collaborating across Sales, Marketing, and Product Management teams.

Responsibilities

• Develop and execute go-to-market strategies for Endpoint Security products, ensuring alignment with business objectives.

• Lead the messaging and creation of marketing assets for Endpoint Security offerings, driving customer and partner engagement.

• Act as a key partner to the Sales team, enabling them with the tools, training, and competitive insights needed to position Endpoint Security solutions effectively.

• Conduct market analysis to understand customer needs, industry trends, and competitive positioning specific to Endpoint Security.

• Build customer personas and use cases to inform positioning and marketing content.

• Partner closely with Product Management to influence product development based on customer and market feedback.

• Collaborate with the broader Marketing team to design campaigns that drive awareness, pipeline, and revenue for Endpoint Security solutions.

• Lead pricing and packaging initiatives in partnership with the Pricing team and Product Management to ensure product-market fit and competitive positioning.

• Support cross-functional initiatives, ensuring messaging and positioning consistency across all touchpoints.

Who You Are​

• Strong knowledge of the cybersecurity industry, with an understanding of market dynamics and competitors in the Endpoint Security space.

• Proven ability to translate technical features into compelling customer benefits.

• Experience working with Sales teams to deliver impactful enablement tools and programs.

• Analytical mindset with the ability to interpret data and make data-driven marketing decisions.

• Exceptional written and verbal communication skills.

Minimum Qualifications

• 8+ years of B2B software product marketing experience, including at least 3 years of experience with Endpoint Security solutions.

• 2–4 years of team leadership experience, with a proven ability to inspire and develop high-performing teams.

Preferred Qualifications

• Bachelor’s degree required; MBA preferred.

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named among the list of Top Workplaces in USA, Minnesota (2021-2024), and Texas (2023-2024), Best Places to Work San Antonio (2023, 2024) and Minneapolis/St. Paul (2022-2024), Great Place to Work - Canada (2021-2024), and on the list of Best Workplaces in Technology (2024) in Canada. As well as on Fortune’s Best Place to Work for Millennials (2023) and Top Technology Workplace (2023) lists.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. 

All wolves receive compelling compensation and benefits packages, including: 

• Equity for all employees

• Flexible time off, paid volunteer days, and paid parental leave

• 401k & RRSP matching program

• Enhanced maternity leave and fertility support services

• Robust Employee Assistance Program (EAP) for mental health services

• Training and career development programs

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected]. 

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position. 

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”).  Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.