Product Marketing Analyst

The Product Marketing Analyst supports the Marketing team in executing, optimizing, and measuring digital marketing campaigns that drive awareness, demand, and adoption for the Merge Imaging portfolio. This role focuses on campaign operations, digital channel execution, performance analysis, and insight generation to inform go-to-market programs, messaging, and demand acceleration efforts.
Working closely with product marketing, marketing managers, demand generation, sales enablement, and marketing operations, the analyst helps translate strategy and messaging into high-performing digital programs while providing actionable insights on campaign effectiveness, funnel performance, and audience engagement.

Responsibilities:

Campaign Execution & Digital Channel Support

• Support the execution of integrated digital marketing campaigns across channels including email, paid media, web, webinars, and events

• Build and manage campaign workflows within marketing automation and CRM platforms (e.g., campaign setup, targeting, tracking, and QA)

• Implement campaign assets developed by product marketing and marketing managers, including messaging, offers, landing pages, and CTAs

• Ensure campaigns align to product launches, go-to-market timelines, and buyer journey stages

• Coordinate with cross-functional partners to ensure accurate execution, timely deployment, and smooth handoffs

Performance Tracking & Analysis

• Monitor and analyze campaign performance, including engagement, conversion, and contribution to pipeline and revenue

• Develop and maintain dashboards and reports that provide visibility into campaign effectiveness and funnel performance

• Track digital behavior and campaign responses to inform optimization recommendations

• Partner with marketing and sales teams to identify trends, insights, and opportunities for improvement

Optimization & Insight Generation

• Support A/B testing and optimization of campaign elements such as subject lines, messaging, landing pages, and audience targeting

• Analyze channel and campaign results to recommend adjustments that improve performance and ROI

• Surface insights on buyer behavior, campaign engagement, and content performance to inform messaging and program decisions

• Contribute to post-campaign analysis and summaries with clear insights and recommendations

Data Quality & Process Support

• Help ensure accurate campaign tracking, data hygiene, and reporting consistency within marketing systems

• Support documentation of campaign processes, metrics definitions, and best practices

• Partner with marketing operations to resolve data, attribution, or reporting issues

• Assist in maintaining campaign calendars, reporting cadence, and performance reviews

• Manage regulatory approvals process and posting documents to sharepoint and showpad.

Required Skills

• 2–4 years of experience in digital marketing, campaign analytics, demand generation, or marketing operations

• Hands-on experience with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Eloqua, Salesforce) preferred

• Familiarity with digital channels including email, paid media, websites, webinars, and virtual events

• Strong analytical and problem-solving skills, with comfort working in data, dashboards, and reports

• Ability to manage multiple campaigns and priorities with attention to detail

• Strong written and verbal communication skills

• Interest in B2B marketing, enterprise software, or healthcare technology preferred

• Manage regulatory approvals process and posting documents to sharepoint and showpad.

This role provides exposure to campaign strategy, digital execution, analytics, and funnel performance across a complex B2B portfolio. The Campaign Digital Marketing Analyst will develop skills in demand generation, performance optimization, and marketing insights, with opportunities to grow into senior digital marketing, marketing manager, product marketing, demand generation, or marketing operations roles over time.

Compensation

The salary range provided in this job posting is intended to reflect the general market value for the position. The actual salary offered may vary based on factors such as the candidate’s experience, qualifications, skills, and the specific requirements of the role. This range may also be subject to change as market conditions evolve. We encourage open communication throughout the interview process to discuss compensation expectations. For base-salary + commission sales roles, the range represents On-Target Earnings.

Min – Max :

$72,322.48 - $108,483.72 (USD)

Benefits

The benefits described represent the current offerings at our organization, however, benefits are subject to change and may vary by location and employment status.  We strive to provide a comprehensive benefits package that supports our employees’ health, wellness, and financial goals.  Please note that benefits may be discussed in more detail during the hiring process.

• Remote first / work from home culture

• Flexible vacation to help you rest, recharge, and connect with loved ones

• Paid leave benefits

• Health, dental, and vision insurance

• 401k retirement savings plan

• Infertility benefits

• Tuition reimbursement, life insurance, EAP – and more!

It is the policy of Merative to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Merative will provide reasonable accommodations for qualified individuals with disabilities.