Product Marketer

JOB DESCRIPTION
This role is HYBRID 3 days a week on-site to any local UL office in the US.
Work with business owners to define the global product marketing strategy and drive the execution for UL Solutions leading material search engine Prospector and certification search engine Product iQ to acquire new users and stimulate incremental usage by targeting R&D, formulation, product developers and engineer professionals across targeted industries.
RESPONSIBILITIES

• Executes global Product Marketing strategy.
• Tracks marketing investments and results for continuous improvement.
• Collaborates with business, product and sales to understand the competitive landscape and drive demand in line with business goals.
• Executes user acquisition and retention campaigns to drive business growth (25%).
• Supports market and trend research efforts to identify new opportunities and ensure products and messages are properly targeted.
• Gathers insights to influence business decisions and shape Product Marketing strategy (20%).
• Works independently, with guidance in only the most complex situations, to craft compelling content to drive product awareness and purchase (25%).
• Works independently, with guidance in only the most complex situations, to create compelling content to ensure that sales has the knowledge required to effectively sell product portfolio.
• Partners with sales to foster a continuous feedback loop (20%).
• Contributes to business success by performing other tasks as required.
• Read and follow the Underwriters Laboratories Code of Conduct and follow all physical and digital security practices.

QUALIFICATIONS
MINIMUM KNOWLEDGE PREFERRED.

• Generally, four years or more of related experience or demonstrated competency.
• Effective skills and experience in setting up and managing digital marketing campaigns.
• Strong Word, Excel and PowerPoint experience
• Strong understanding of critical digital and nondigital B2B channels

MINIMUM SKILLS PREFERRED.

• Strong written and oral communication.
• Strong collaboration skills.
• Strong project planning and management.
• Strong understanding of SEO and optimization strategies.
• Business acumen.
• Strong interviewing skills.
• Budget tracking.
• Analytical skills.

MINIMUM ABILITIES PREFERRED.

• Able to understand technical and scientific issues and to translate complex information for nonscientific audiences.
• Proficiency in Microsoft Office and experience managing and/or using a wide array of internal communication tools.

What you'll experience working for ULS
UL Solutions has been pioneering change since 1894 and we're still leading the way. From day one, we've blazed a trail protecting the planet and everyone on it. Our teams have influenced billions of products, plus services, software offerings and more. We break things, burn things and blow things up. All in the name of safety science.
That's where you come in - because none of it could happen without you. It takes passion to protect people, problem-solving to safeguard personal data and conviction to make the world a more sustainable place. It takes bold ideas and brilliant minds to build a better world for future generations across the globe.
This is more than a job. It's a calling. A passion to use our expertise and play our part in creating a more secure, sustainable world today - and tomorrow. As a member of our safety science community, you'll use your ideas, your energy and your ambition to innovate, challenge and ultimately, help create a safer world.
Everyone here is unique. But we're also a global community, working together to help create a safer world. Join UL Solutions and you can connect with the brightest minds in the business, all bringing their distinct perspectives and diverse backgrounds together to deliver real change.
Empowering our customers to keep the world safe means thinking ahead. It means investing in training and empowering our people to learn and innovate. At UL Solutions, we help build a better future - one where everyone benefits.
Join UL Solutions to be at the center of safety. To learn more about us and the work we do, visit UL.com
Total Rewards: We understand compensation is an important factor as you consider the next step in your career. The estimated salary range for this position is $105,000 to $135,000 USD and is based on multiple factors, including job-related knowledge/skills, experience, geographical location, as well as other factors. This position is eligible for annual bonus compensation with a target payout of 10% of the base salary. This position also provides health benefits such as medical, dental and vision; wellness benefits such as mental and financial health; and retirement savings (401K) commensurate with the standard rewards offered in each individual location or country. We also provide full-time employees with paid time off including vacation (15 days), holiday including floating holidays (12 days) and sick time off (72 hours).
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ABOUT US
A global leader in applied safety science, UL Solutions (NYSE: ULS) transforms safety, security and sustainability challenges into opportunities for customers in more than 110 countries. UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers' product innovation and business growth. The UL Mark serves as a recognized symbol of trust in our customers' products and reflects an unwavering commitment to advancing our safety mission. We help our customers innovate, launch new products and services, navigate global markets and complex supply chains, and grow sustainably and responsibly into the future. Our science is your advantage.
ABOUT THE TEAM
We may not help develop smart homes of the future, inspect the New Year's Eve ball or work in state-of-the-art labs... but we do tell people about it. It's our brand, stories and campaigns that drive the growth of our business, open us up to new opportunities and let the world know how we're making a difference. Our full-service team, which includes award-winning in-house creatives, collaborates to share ideas, tell our story and connect with people around the world. Join our team and spread the word about an organization that's working at the forefront of innovation to shape a safer world.