Product Manager, Friending & Invites UX

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

The Product team combines creativity, data-driven insights, and operational excellence to shape the experiences that make Snapchat engaging and impactful for our global community. This team of Designers, Product Managers, and Strategists works collaboratively across areas like Core Growth, Content, Bitmoji, Augmented Reality, AI, and Emerging Products. Together, they craft innovative solutions that enhance user connections, elevate content and AR experiences, and drive the growth and evolution of Snapchat's core platform.

We’re looking for a Product Manager to join our Product team at Snap Inc!

What you’ll do:

• Own the roadmap for Snapchat’s friending and invites flows and entry points, then ship high-quality experiences that measurably grow meaningful connections

• Build and optimize friending mechanics and invite funnels across in-app, system, and external surfaces such as Add by Contacts, Find Friends, Snapcodes, deep links, and cross-app share sheets

• Partner with our Ranking and User Acquisition teams to align flows with recommendations, connect invite pathways to acquisition, and manage shared KPIs and feedback loops

• Work with Messaging, Profile, Trust & Safety, Privacy, Legal, Data Platform, and Experimentation Platform to carry friending state through conversations and profiles, run graph-aware experiments, and design safe, compliant, and responsible growth

• Write crisp product requirements and lead execution with Engineering and Design from concept to launch, tracking KPIs such as invite send and acceptance rate, time to first friend, D7 friends added per new user, and key drop-offs

Knowledge, Skills & Abilities:

• Strong product sense with a proven ability to translate user needs into data-driven product roadmaps

• Excellent communication and interpersonal skills, with the ability to influence cross-functional teams and align stakeholders

• Strong analytical and quantitative skills, with comfort interpreting A/B tests and large-scale funnel data

• Empathy for how people connect online, and a deep understanding of the balance between growth, trust, and safety

Minimum Qualifications:

• BS/BA degree or equivalent years of experience

• 2+ years of experience building and shipping products at a technology company; OR a Masters and 1+ years of experience

Preferred Qualifications:

• Product management experience with consumer-facing social products

• Background in growth funnels, invite mechanics, or social graph design at scale

• Familiarity with experimentation frameworks, user acquisition strategies, and experience with network effects in both experimental design and measurement

• Experience working on products with global scale and sensitivity to cultural nuances in social design and user privacy

If you have a disability or special need that requires accommodation, please don’t be shy and provide us some information.

"Default Together" Policy at Snap: At Snap Inc. we believe that being together in person helps us build our culture faster, reinforce our values, and serve our community, customers and partners better through dynamic collaboration. To reflect this, we practice a “default together” approach and expect our team members to work in an office 4+ days per week. 

At Snap, we believe that having a team of diverse backgrounds and voices working together will enable us to create innovative products that improve the way people live and communicate. Snap is proud to be an equal opportunity employer, and committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. EOE, including disability/vets.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, where applicable).

Our Benefits: Snap Inc. is its own community, so we’ve got your back! We do our best to make sure you and your loved ones have everything you need to be happy and healthy, on your own terms. Our benefits are built around your needs and include paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that let you share in Snap’s long-term success!

Compensation

In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.

Zone A (CA, WA, NYC):

Zone B:

Zone C:

This position is eligible for equity in the form of RSUs.