Product Manager, Developer Tools

Available Locations: Atlanta, Austin, Denver, Toronto, Washington DC, Lisbon, London
About Product Management at Cloudflare
As a Product Manager at Cloudflare, you will be responsible for building products and workflows that help us improve the way the Internet works. Product Managers at Cloudflare shape high-level product goals but also get our hands dirty. On an average day, you might pitch a concept to senior leadership, collaborate with other PMs, conduct user research, prototype a new feature, iterate on a spec, analyze usage data, and pair with an engineer on implementation.
About the Role
As a Senior Product Manager for Internal Developer Tooling, your mission is to change how Cloudflare engineers build, test, and ship software. You'll own the strategy for internal developer tools and platforms, with a particular focus on how AI and automation can fundamentally improve engineering velocity and quality.
This isn't a maintenance role. We're looking for someone who sees the current moment in AI-assisted development as an opportunity to rethink workflows from scratch, not just bolt copilots onto existing processes. You'll work with a strong engineering team and partner across the organization to:

• Rethink developer workflows end-to-end: From code generation through production deployment, identify where automation and AI can eliminate entire categories of toil, not just speed up existing steps
• Build the AI-assisted development stack: Code generation, automated review, intelligent debugging, workflow automation. Move beyond "developer uses a chatbot" toward systems that actively improve code quality and velocity
• Drive developer insights: Metrics, dashboards, and tooling that help teams understand their own velocity, quality, and bottlenecks, and that feed back into smarter automation
• Strengthen developer infrastructure: Build systems, CI/CD pipelines, and deployment automation that serve as the foundation for everything above
• Champion Cloudflare on Cloudflare: Use our own developer platform internally, and improve those products through real-world dogfooding

Key Responsibilities

• Own the DevTools roadmap: Define priorities, make tradeoffs, and maintain a clear view of what we're building and why.
• Run discovery with engineering teams: Conduct regular research with internal developers to identify pain points, validate solutions, and measure adoption.
• Define and track success metrics: Establish measurable outcomes for developer productivity initiatives-build times, deployment frequency, developer satisfaction, etc.
• Write PRDs and specs: Author clear product documentation that frames the problem, success criteria, and constraints-while leaving room for engineering to determine the best approach.
• Partner with engineering leadership: Collaborate on quarterly planning, staffing allocation, and cross-team dependencies.
• Communicate across the org: Keep stakeholders informed on progress, decisions, and upcoming changes. Evangelize new tools and drive adoption.

Key Competencies

• Problem-first thinking: You understand problems deeply before jumping to solutions. You bring the team along on the journey-sharing context, inviting input, and building shared understanding before arriving at a solution.
• Outcomes orientation: You define success in terms of measurable impact, not activities or deliverables. You ask "How will we know it worked?" before building.
• Cross-functional partnership: You collaborate effectively with engineering, design, and other product teams. You work well asynchronously and respect people's time.
• Data-informed decision making: You use data to inform product decisions and measure impact-but you know when data is insufficient and judgment is required.
• Technical credibility: You can hold your own in conversations with engineers about architecture, tradeoffs, and implementation approaches.
• AI fluency: You actively use AI tools in your own work and stay current on how AI is changing software development. You can separate signal from hype and focus on what actually improves developer outcomes.
• Clear communication: You write and speak with precision. You prefer outcomes over activities, and direct feedback over hedging.

Bonus Points

• An engineering background or experience building software yourself. This gives you credibility with engineering teams and helps you understand their world.
• Experience with developer productivity tools, build systems, or CI/CD pipelines-either as a PM or as a user.
• Comfort with ambiguity. Internal platform work often lacks the clear market signals of customer-facing products. You'll need to define success criteria and prioritize without perfect information.
• Experience thoughtfully applying Generative AI to improve developer workflows-not just hype, but real impact on efficiency or quality.
• Familiarity with how the Internet works (layers 2-7). If not, be prepared to speak with depth about another domain of similar complexity.

Compensation
Compensation may be adjusted depending on work location.

• For Colorado, Illinois, Maryland and Minnesota based hires: Estimated annual salary of $156,000- $215,000.
• For New York City, Washington, Washington D.C. and California (excluding Bay Area) based hires: Estimated annual salary of $172,000 - $237,000.

Equity
This role is eligible to participate in Cloudflare's equity plan.
Benefits
Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.
Health & Welfare Benefits

• Medical/Rx Insurance
• Dental Insurance
• Vision Insurance
• Flexible Spending Accounts
• Commuter Spending Accounts
• Fertility & Family Forming Benefits
• On-demand mental health support and Employee Assistance Program
• Global Travel Medical Insurance

Financial Benefits

• Short and Long Term Disability Insurance
• Life & Accident Insurance
• 401(k) Retirement Savings Plan
• Employee Stock Participation Plan

Time Off

• Flexible paid time off covering vacation and sick leave
• Leave programs, including parental, pregnancy health, medical, and bereavement leave