Product Manager, Audience Insights & Monetization (Remote)

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them to save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data and to innovate. A FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 23,300 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Experian Marketing Services' mission is to accelerate client success through enabling ecosystems, partnerships, and marketing technology solutions. We help brands put people at the heart of their business and have meaningful interactions with their customers.

Experian continues to achieve growth and innovation in the identity and targeting space. With Experian's top data assets and identity solutions, we are a one-stop shop that helps advertisers define their audiences, activate audiences, and measure the results. Experian's vision is for people, data, and technology to become a necessary part of every major consumer economy around the world.

We are looking for a Product Manager, Audience Insights & Monetization to lead the performance, discoverability, and growth of Experian's audience portfolio across platforms, while driving innovation in how we create, package, and deliver audiences in an evolving AdTech landscape.

You will excel in the details of audience reporting and usage analytics, while also shaping the big-picture monetization strategies that make Experian and partner audiences more valuable to advertisers. You will be comfortable digging into performance dashboards as you are experimenting with new packaging strategies and collaborating across teams to unlock growth.

You will sit at the intersection of hands-on execution and forward-looking strategy. You will report to the Product Management Director.

Areas of Responsibility

• Audience Insights and Monetization
  • Own reporting and insights for Experian's syndicated, branded, custom, and partner audiences across platforms (e.g., Trade Desk, LiveRamp, PubMatic).
  • Monitor adoption, usage, revenue contribution, and latest metrics (e.g., value scores, relevance rankings, segment size).
  • Build insights and actions from platform reporting, transforming revenue insights into strategies that guide product direction, empower Sales, and unlock monetization opportunities.
     
• AI-Driven Insights and Sales Enablement
  • Apply AI/ML techniques to surface hidden patterns, predict audience performance, and recommend actions.
  • Build dashboards and tools that provide Sales with real-time insights, complementary audience recommendations, and whitespace opportunities.
  • Automate workflows to deliver applicable intelligence at scale.
     
• Growth Strategy and Experimentation
  • Drive adoption and monetization through taxonomy refinements, naming strategies, packaging, and pricing experiments.
  • Benchmark Experian's catalog against competitors to identify gaps, whitespace opportunities, and ways to improve discoverability and revenue performance.
  • Design and run structured test-and-learn programs (e.g., naming conventions, bundling strategies, fine-grained vs. broad segments).
  • Ensure compliance with Experian and platform data policies, understanding where data can and cannot be activated.
     
• Innovation and Collaboration
  • Track latest AdTech trends (cleanrooms, DSP/SSP evolution, dynamic audiences) and recommend how Experian should adapt.
  • Partner with Product, Data Science, Partnerships, and Sales to translate insights into roadmap priorities and GTM strategies.
  • Be a subject matter expert on audience reporting, discoverability, and competitive positioning.

Your background

• 5+ years of Product Management experience in AdTech, ideally with data monetization or audience products.
• Experience with buyer activities across planning, activation, and measurement.
• Proficiency in AdTech auctions and knowledge of DSPs, DMPs, CDPs, and SSPs.
• Experience interpreting complex data and translating it into applicable insights.

• Travel up to 15% of the time.
• Preference for candidates based in or near Denver, CO for in-person collaboration. Remote candidates will also be considered, with a preference for those located in Mountain or Pacific Time Zones.

Benefits/Perks

• Great compensation package and bonus plan.
• Core benefits including medical, dental, vision, and matching 401K.
• Flexible work environment, ability to work remote, hybrid or in-office.
• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.
• Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html.

At Experian, our people and culture set us apart. We're committed to creating an environment where everyone feels they belong and can excel. From inclusion and authenticity to work/life balance, development, wellness, collaboration, and recognition, we focus on what matters. Our people-first approach has earned us global recognition: World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ 2025 in 26 countries, and Glassdoor Best Places to Work 2024, among others.

Want to see what life at Experian is really like? Explore Experian Life on social or visit our careers site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

Experian is proud to be an Equal Opportunity Employer for all groups protected under applicable federal, state and local law, including protected veterans and individuals with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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This is a remote position.