Product Campaign Analyst - Remote

PSCU/Co-op Solutions is now Velera! PSCU and Co-op Solutions became a single entity on January 2, 2024, and our new company name was announced on May 7, 2024. Our new brand represents our combined company’s shared mission and unique ability to drive velocity and positive momentum for credit union success in a new era of financial services.

The Opportunity:

We are seeking a talented Product Analyst who will be responsible for working with internal partners and member owners to advise on targets and execute digital multichannel programs. As part of our end-to-end automation solution, this role will build, test, optimize, maintain, and report post program analysis to credit union member owners and their assigned Velera consultant. Projects will include implementing industry best practice automation processes, leveraging multiple data sources for segmentation and maintenance, and the packaging of findings/recommendations into presentation-ready content.

Day in the Life:

• Work as a key marketing automation team member to research and define efficiencies aligned Velera and Credit Union business objectives.

• Own the configuration of the campaign automation programs and execute tactical tasks associated with customized emails, landing pages, social media, and smart campaigns.

• Manage and execute campaign updates, changes, and customization.

• Manage B2B & B2C campaign creation and analytics through SAS and Campaign Automation Software, including setting up Campaigns, designing dashboards and monitoring the analytics.

• Perform in-depth analysis and reporting to provide actionable recommendations.

• Perform analysis audits to provide recommendations on essential changes to improve data fidelity and segmentation.

• Provide insight into marketing attribution on opportunities.

• Keep pace with industry best practices, technologies, and strategies.

• Provide documentation and training as updates are required to the campaign automation tool and the creatives of the Marketing Campaigns our customers require.

• Leverage knowledge of data querying and summarization tools to process large databases, to transform raw data into business information that helps clients fulfill strategic objectives.

• Apply Six Sigma methodologies to streamline all core functions within your role.

• Maintain work papers, data, plans, methods and results in a way that can be recreated and leveraged as intellectual capital.

• Create written and verbal communication materials that effectively summarize findings, supports fact-based recommendations and provides appropriate detail to substantiate conclusions.

• Identify the data, and data sources required to investigate, evaluate and discover insight about credit union portfolios and campaigns.

• Develop, solidify and maintain strong member/owner relationships by learning more about their organization, culture and goals.

• Maintain effective communication with other corporate functional areas to attain common goals.

• Remain current with Visa, MasterCard, FDR and industry products and services and stay abreast of the competitive environment.

Qualifications:

About Velera

At Velera we are committed to fostering a workplace where every employee feels valued, respected, and connected. We understand, attract and engage a diverse workforce where every employee can live up to their full potential; ensuring that our employee base reflects the consumers we serve. The result of this effort is an inclusive environment where diverse talent thrives. We strive to foster a safe and inclusive work environment for people to bring their authentic selves in order to build a better community within our company and with our partners.   Learn more about our commitment to Diversity, Equity, and Inclusion HERE!

Pay Equity

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Actual Pay will be adjusted based on experience and other job-related factors permitted by law.

Great Work/Life Benefits!

• Competitive wages

• Medical with telemedicine

• Dental and Vision

• Basic and Optional Life Insurance

• Paid Time Off (PTO)

• Maternity, Parental, Family Care

• Community Volunteer Time Off

• 12 Paid Holidays

• Company Paid Disability Insurance

• 401k (with employer match)

• Health Savings Accounts (HSA) with company provided contributions

• Flexible Spending Accounts (FSA)

• Supplemental Insurance

• Mental Health and Well-being: Employee Assistance Program (EAP)

• Tuition Reimbursement

• Wellness program

• Benefits are subject to generally applicable eligibility, waiting period, contribution, and other requirements and conditions

Velera is an Equal Opportunity Employer. We consider applicants without regard to race, color, religion, age, national origin, ancestry, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, veteran status, disability, genetic information, citizenship status, or membership in any other group protected by federal, state or local law.

Velera is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following "EEO is the Law" Poster and the "EEO is the Law" Poster Supplement. Velera will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the legal duty to furnish information.

Velera is an E-Verify Employer. Review the E-Verify Poster here (English and Spanish). For information regarding your Right To Work, please click here (English and Spanish poster).

As an ongoing commitment to reasonably accommodate individuals with disabilities please contact a recruiter at [email protected] for assistance.