Principal UX Researcher, Growth

POS-P311

Principal UX Researcher

At HubSpot our core value is to Solve for the Customer. The UX team lives this as we strive to better understand, serve, and delight our customers.  We help more than 200,000 small and medium-sized businesses grow their businesses every day.

If you’re a very experienced UX Researcher interested in working in a fast-paced SaaS tech environment and excited to drive forward strategic research projects with demonstrated impact - we’d love to hear from you.

• Identify, design, and conduct high-impact research on customer experiences that drive growth across every touchpoint in a customer’s lifecycle. 
• Analyze large datasets to identify patterns in customer behavior, particularly around activation, free-to-paid conversion, time-to-value, and early lifecycle retention. 
• Partner directly with the Product Leadership Team as a trusted strategic advisor and voice of customer expert for key Growth workstreams.
• Guide and influence stakeholders across the organization by effectively communicating research insights and recommendations through written reports, presentations, data visualizations, and conversations.
• Mentor and advise fellow UX researchers through regular feedback sessions, work reviews, and collaborative projects.
• Collaborate with other researchers across HubSpot to raise the bar for research and align on best practices.

• Extensive experience: 7+ years of experience in UX research.
• Deep mixed methods expertise: Expert knowledge of mixed research methods including survey science, questionnaire design, sampling techniques, and statistical analysis.
• Strong analytical skills: Ability to analyze large datasets, identify key insights, and draw meaningful conclusions.
• Excellent communication skills: A skilled communicator with the ability to translate complex research and data into compelling, clear, and concise narratives for both technical and non-technical audiences, including executive leadership.
• Executive presence: Track record of earning credibility with senior leadership through consistent delivery of actionable insights and serving as a trusted thought partner.
• Business acumen: Ability to understand and orient your work to align with and advance company-wide priorities.
• Strategic autonomy: Highly autonomous and proactive, with exceptional judgment in prioritizing research questions and demonstrated ability to operate independently while managing multiple projects simultaneously.
• Growth mindset: A passion for learning, feedback, and continuous improvement, with a demonstrated ability to adapt to new challenges and technologies.
• Collaborative spirit: A strong team player with excellent interpersonal and collaboration skills.
• Education: Master's degree or Ph.D. in a relevant field (e.g., Human-Computer Interaction, Psychology, Statistics, Sociology) preferred.
• Culture Champion: Someone who is aligned with our HEART values, including high self-awareness and a strong ownership mentality.
• Nice to have: Growth domain expertise, including understanding of product usage and conversion metrics, freemium business models, product-led growth (PLG) strategies, and small business customer needs.

• You will be part of a community of approximately 40 UX researchers.
• UX researchers are embedded directly within product lines to be as close to the customer and product strategy as possible, in order to gather the greatest insights to impact our customers.
• You will be empowered to show up as your authentic self and be based where you can do your best work: at home, in the office, or any mix of both. 

Our UX team is a passionate and diverse group of more than 200 product designers, content designers, researchers, and design ops folks who build consumer-grade experiences while solving enterprise-level problems. We’re set up to work as equal partners to our peers in product management and engineering. And we design and deliver a crafted experience to our customers by setting a high bar on ease of use. We’re investing deeply in building whole and healthy UX teams across all of our disciplines so we can better solve problems for our customers.

We are deeply committed to emerging technologies and the innovation they offer, enabling us and our customers to work smarter, automate intelligently, and concentrate on creating significant impact.

We involve our customers in every step of our development process. And we strive to deliver a B2B product that’s just as easy to use as the best B2C products on the market. When our customers grow, we grow, too!

• The possibilities of “and” — prioritizing usability alongside feature growth
• By the people, for the people: keeping your design system evergreen
• See all HubSpot UX blog posts

Cash compensation range: 210000-336000 USD Annually