Principal Technical Marketing Engineer

Why You’ll Love This Role

Cribl is looking for a Principal Technical Marketing Engineer to join our Marketing team. This is a senior individual contributor role with company-wide impact. You will set the standard for technical marketing at Cribl—defining frameworks, building next-generation demo and content experiences, and acting as a trusted advisor across Marketing, Sales, and Product. Your ability to translate deep technical expertise into compelling narratives and differentiated customer experiences will shape how Cribl is positioned in the market and perceived by customers, partners, and analysts.

You will be responsible for creating compelling technical content, creating new ways of demonstrating product capabilities and differentiation to key audience personas, and providing insights to shape product development and marketing strategies. In this role, you will: 

• Influence not just how Cribl’s products are marketed, but how they are shaped and built through close partnership with Product and Engineering.
• Define the strategic direction of technical assets and demo environments, creating reusable systems that amplify the work of the broader TME team, sales engineering, and partners.
• Represent Cribl as a thought leader in observability, security, and data management, engaging with industry analysts, key customers, and speaking at major conferences.
• Mentor and raise the bar for other TMEs, solutions engineers, and technical marketers, scaling your expertise across the company.

As An Active Member Of Our Team, You Will…

• Define and own the vision for Cribl’s technical marketing demos, content, and competitive positioning by establishing repeatable frameworks that others can build on
• Lead complex, hands-on proof-of-value environments showcasing Cribl’s differentiation in real-world, enterprise-scale scenarios
• Serve as the technical authority for Marketing in strategic product launches, major analyst engagements, and competitive positioning efforts
• Drive competitive analysis at the strategic level, synthesizing insights into Cribl’s market narrative and influencing product roadmaps
• Partner with Solutions Engineering and Revenue Enablement leadership to ensure demo and technical assets scale globally across sales, partners, and customer success
• Possess and further acquire deep implementation level, hands-on technical knowledge of enterprise software and technologies. Use that knowledge to understand customer needs and market trends to develop holistic, competitively well-positioned, technically sound technical assets
• Create whitepapers and blogs for Cribl technology and solutions, as well as application notes and implementation guides to help drive our solutions in the market.
• Contribute to marketing requirements, product specification, and product design reviews with Product Management and Engineering, providing valuable real-world, hands-on insight
• Develop and deliver technical assets on products, features, and technologies for internal and external use
• Act as a Technical Lead for Marketing at all tradeshow events, overseeing demos, presentations as well as the technical equipment required
• Create and maintain real-world technical environments consistent with the environments our customers use
• This position will likely require 40-50% travel to attend conferences, marketing events, etc.
• This position may require stand-by, on-call, or off-hours duties

If You’ve Got It - We Want It

• 10 to 15 years in the software field as a technical marketing engineer, sales engineer, systems administrator, system engineer, SRE/SWE, or support engineer
• 7+ years of experience in the observability software space
• Demonstrated ability to mentor senior peers and raise organizational capability
• A detailed understanding of advanced networking and system architecture concepts (Event-driven architecture experience a plus)
• Experience and proficiency with containers using Docker and Kubernetes
• Advanced experience with AWS and working knowledge of Azure and Google Cloud Platform
• Experience and proficiency with Javascript and regular expressions
• Experience with code versioning and CI/CD solutions from Github and Bitbucket
• Proficiency with automation tools like Terraform, Ansible or other config management tools
• Familiarity with commonly used Search languages such as Kusto, Splunk SPL, Elastic/Kibana/OpenSearch Query DSL, 
• Experience with metrics-driven products like Loki/Grafana or Datadog
• Experience with SIEM products like Splunk, CrowdStrike, Wiz, Sentinel One
• A self-driven attitude, thirst for learning, and ability to adapt to rapidly changing priorities
• The ability to work in a high-stress environment at times with tight deadlines
• Excellent written and verbal communication skills with the ability to provide examples of previous work
• Exceptional written and verbal communication skills, including experience presenting to executives, analysts, and large conference audiences

Salary Range ($180,100 - $250,100)
The salary for this role is dependent on geographic location. The salary offered within the range described will be based on the individual candidate’s job-related knowledge, skills, and experience.  In addition to a competitive salary, Cribl also offers a generous benefits package which includes health, dental, vision, short-term disability, and life insurance, paid holidays and paid time off, a fertility treatment benefit, 401(k), equity, and eligibility for a discretionary company-wide bonus.

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