Principal Technical Architect

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Job Category

Sales

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

The Technical Architect is a customer-facing, strategic position within the Solutions Engineering organization. With a blend of business, technical, and sales skills, the Technical Architect acts as a domain expert who utilizes a consultative approach to understand business and technical requirements. A Technical Architect helps our customers achieve a true omni-channel customer experience by applying their deep industry knowledge, understanding of data systems and integrations, and experience designing enterprise marketing solutions. Technical Architects help the sales teams develop and refine a customer-centric technical sales strategy and Salesforce-solution fit.Technical Architects are subject matter experts in one or more categories that may include: application architecture, data and information, integration, security, cloud computing, personalization, customer data platforms, distributed platforms, email, mobile, social media, digital marketing strategy, artificial intelligence, and analytics.

Responsibilities

• Be the trusted advisor to our customers, prospects, and the broader Marketing Solutions Engineering (SE) team.
• Work with solutions engineers to understand the customer's unique business challenges and conduct architecture and solutioning workshops.
• Develop technical integration approaches, including data flow and architectural diagrams.
• Develop customized presentations, demonstrations, and prototypes to prove the solution's business value to the customer.
• Orchestrate targeted workshops that drive technical approaches and best practices aligned with the customer's defined business objectives and priorities.
• Present Salesforce Marketing Cloud technology infrastructure, with a deep understanding of the company's platform capabilities, hosting infrastructure, security, and integration capabilities.
• Assist Solutions Engineers in transferring knowledge to ensure successful use of the solution.
• Develop and deliver ongoing enablement, helpful content, repeatable solutions, and tools to support the Solutions Engineering organization.
• Continually participate in product, sales, and procedural trainings and certifications to acquire and maintain the knowledge necessary to be effective in the position.

Required Qualifications

• The successful candidate will have a strong understanding of digital marketing processes and significant experience developing and delivering data driven marketing solutions.
• Four-year college degree or equivalent experience with demonstrated proficiency.
• 5+ years of proven consulting and solution design experience in working with customers.
• Deep understanding of and passion for the digital marketing landscape.
• Experience designing data flows to ingest, process and export data across multiple systems.
• Experience delivering presentations and demonstrations to senior-level business and technical audiences.
• Experience facilitating customer-focused workshops.
• Excellent time management skills and the ability to support multiple, concurrent projects.
• Can configure an end-to-end solution on the Salesforce platform.
• Continually looking to experiment with and learn new technology
• Understanding of enterprise software sales process and methodologies
• Knowledge of server-side web development design languages, scripting languages, and protocols such as HTML, XML, JavaScript, HTTP, CSS, JSON
• Broad range of experience in large-scale database and data warehousing technology, ETL processes, analytics and cloud technologies.
• Data and CDP Expertise: Salesforce Data Cloud platform experience to support pre-sales engagements.
• AI Knowledge: Experience with machine learning concepts (predictive and generative AI), plus the ability to communicate value to diverse audiences.
• CRM Knowledge: Familiarity with Salesforce CRM and modern data stacks; comfortable discussing governance, security, and integration.
• Understanding of REST API integrations, SDKs.
• Knowledge of scalable computing resources via cloud environments like Amazon web services, Microsoft Azure, and Google cloud platform.
• Understanding of the architecture of cloud-based platforms including SaaS, PaaS, multi-tenancy, multi-tiered infrastructure and application servers.
• This position is defined as a “remote employee" (work from home office), with expected travel to clients and for internal team collaboration: 25% - 50%

Preferred Qualifications

• Experience working as an architect, solution engineer, IT consultant or developer in a customer facing role that provided differentiated software technology solutions. We are open to a variety of backgrounds.
• Data Cloud and/or Agentforce implementation experience.
• Expertise in designing and implementing data integrations across various systems.
• Hands-on work with Generative AI, Large Language Models (LLMs), agent-based frameworks, and prompt engineering.
• Proven experience presenting and demonstrating to senior business and technical stakeholders.
• Experience in facilitating and leading customer-focused workshops.
• Familiarity with enterprise software sales processes and techniques.
• Awareness of Data Governance and Privacy regulations.
• Proven experience in a specific field, vertical or market segment is helpful.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

For New York-based roles, the base salary hiring range for this position is $185,220 to $247,730.For Washington-based roles, the base salary hiring range for this position is $168,420 to $225,260.For Washington D.C based roles, the base salary hiring range for this position is $185,220 to $247,730.

For Maryland based roles, the base salary hiring range for this position is $168,420 to $225,260.

For California-based roles, the base salary hiring range for this position is $185,220 to $247,730.

For Illinois based roles, the base salary hiring range for this position is $168,420 to $225,260.For Minnesota based roles, the base salary hiring range for this position is $168,420 to $225,260.

Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.