Principal Program Manager, Ad Strategy and Operations

About the teamZillow Rentals is building a best-in-class, vertically integrated marketplace that connects renters with property owners and managers, making it easier than ever to move from one home to the next. The Ad Products team creates innovative advertising solutions for property management partners, helping them connect with renters and fill vacancies through the Zillow Rentals Network. This is a high-growth, high-focus area for Zillow and offers the opportunity to make a significant impact in one of our fastest-growing businesses.

About the role

As the Ad Strategy & Operations Principal Program Manager, you will drive the growth of Zillow Rentals' advertising business. You’ll operate at the intersection of product, business strategy, and sales, leading cross-functional efforts to increase ad product sales, expand inventory, optimize product-market fit, and deliver measurable business impact. Your work will help shape the long-term vision for multifamily advertising and ensure Zillow remains the leading marketplace for renters to find their next apartment.

You Will Get To

• Tackle complex problems to help build the most comprehensive rental marketplace in the country.

• Develop business and product recommendations to grow adoption of multifamily ad products, grounded in customer and business needs, market opportunities, and strategic judgment.

• Drive end-to-end initiatives that impact the Rentals business’s growth trajectory and strategy.

• Design, launch, and test experiments and pilot programs to drive inventory and revenue growth.

• Coordinate with cross-functional teams to establish scalable processes that support business growth.

• Contribute to the long-term strategy and vision for Multifamily Advertising Products and the marketplace.

• Build analytical frameworks to optimize strategic decisions and measure business impact.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice, which must be identified to the Company. U.S. employees may live in any of the 50 United States, with limited exceptions.

In California, Connecticut, Maryland, Massachusetts, New Jersey, New York, Washington state, and Washington DC the standard base pay range for this role is $153,600.00 - $245,400.00 annually. This base pay range is specific to these locations and may not be applicable to other locations. In Colorado, Hawaii, Illinois, Minnesota, Nevada, Ohio, Rhode Island, and Vermont the standard base pay range for this role is $145,900.00 - $233,100.00 annually. The base pay range is specific to these locations and may not be applicable to other locations.

In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location. Employees in this role will not be paid below the salary threshold for exempt employees in the state where they reside.

Who you are

• 5-7 years of experience in Product Strategy or Strategy and Operations roles within technology companies or consulting firms.

• Excellent analytical and problem-solving skills, with experience building models, defining metrics, and synthesizing data for actionable recommendations.

• Experience designing and executing pilots or experiments to drive business growth or product adoption.

• Strong strategic judgment and intuition for market opportunities and customer needs.

• Exceptional cross-functional collaborator, able to align and influence across product, sales, marketing, and analytics teams.

• Able to thrive in ambiguity, drive clarity, and lead complex programs from concept through launch.

• Experience in B2B environments preferred; familiarity with real estate, rentals, or advertising products is a plus.

• Here at Zillow, we value the experience and perspective of candidates with non-traditional backgrounds. We encourage you to apply if you have transferable skills or related experiences.

Get to know us

At Zillow, we’re reimagining how people move—through the real estate market and through their careers. As the most-visited real estate platform in the U.S., we help customers navigate buying, selling, financing and renting with greater ease and confidence. Whether you're working in tech, sales, operations, or design, you’ll be part of a company that's reshaping an industry and helping more people make home a reality.

Zillow is honored to be recognized among the best workplaces in the country. Zillow was named one of FORTUNE 100 Best Companies to Work For® in 2025, and included on the PEOPLE Companies That Care® 2025 list, reflecting our commitment to creating an innovative, inclusive, and engaging culture where employees are empowered to grow.

No matter where you sit in the organization, your work will help drive innovation, support our customers, and move the industry—and your career—forward, together.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact your recruiter directly.

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable state and local law.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.