Principal Product Marketing Manager, Teamwork Collection

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Teamwork Collection (TWC) is a suite of connected Atlassian apps and platform experiences that include Jira, Confluence, Loom, and Rovo. The collection makes it easy for organizations to connect projects to goals, plan and track work, and unleash knowledge so that all teams can collaborate more effectively across their organization.
As a Principal Product Marketing Manager, you will partner closely with product and sales leaders to develop roadmap and execute go-to-market strategies that showcase the combined value of Jira, Confluence, Loom, Rovo, and the Atlassian platform in a single solution. Your deep understanding of building bundled solutions and enterprise business challenges will enable you to craft compelling messages, produce engaging content, and deliver comprehensive marketing campaigns that speak to an expansive customer base.
In this role, you will drive:

• Messaging and Positioning: Develop differentiated, value-based positioning and messaging that clearly articulates the needs of executive audiences and how Teamwork Collection works with the broader Atlassian ecosystem to meet their needs. Tailor value propositions, adapt based on customer and market feedback, and ensure that this messaging is consistent across channels (ads, web, events, AR, etc.) and integrated deeply throughout the Atlassian portfolio.
• Go-to-Market Strategy: Craft and execute go-to-market strategies aimed at engaging and driving interest among enterprise audiences for Teamwork Collection. This includes identifying new market opportunities, contributing to the definition of editions tiers, pricing & packaging, and creating tailored marketing initiatives to reach the knowledge worker audience.
• Market, Competitive, and User Research: Contribute to analyst and press engagements and continuously monitor the market, competitors, and customer feedback to identify trends and opportunities. Conduct user research to gain insights into customer needs, preferences, and behaviors. Use these learnings to inform marketing strategies and improve the cross-product experience.
• Customer Advocacy: Partner with customer marketing to identify and elevate key executive customers as references, champions, and storytellers. Use their stories to build credibility in-market and gather qualitative insights for messaging refinement.
• Activation Strategy: Define clear horizontal use cases that solve big customer problems, and work with Solutions and Adoption teams to implement a program that enhances the activation experience for our biggest accounts, ensuring a smooth transition from sales to active usage.
• PMM Craft and Mentorship: Serve as a role model for product marketing excellence, mentoring junior PMMs and contributing to the evolution of best practices across the team.

Your background:

• Experience: 8+ years in product marketing, with a strong focus on collaboration products and enterprise audiences. At least 1 year of previous experience with bundled solutions preferred.
• Influence: Cross-functional aptitude with the ability to build relationships with senior stakeholders across Sales, Marketing, and Product to deliver on a shared vision and execute on goals
• Communication Skills: Strong storyteller with exceptional written and verbal communication skills and the ability to craft compelling narratives for new audiences.
• Content Development: Proven track record of creating content, including demos, presentations, and webinars that drive interest and engagement.
• Market Analysis: Experience with market analysis and competitive research in the project management or team collaboration space.

Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $175,500 - $229,125
Zone B: $158,400 - $206,800
Zone C: $145,800 - $190,350
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Benefits & Perks
Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .