Principal Product Manager, Unity AI

The opportunity

At Unity, we’re shaping the future of real-time 3D creation by making game development more accessible than ever. Our next-generation human-in-the-loop agentic AI—goal-directed, adaptive, and capable of reasoning and planning in dynamic environments—is redefining how creators bring their ideas to life.

Unity AI is built to democratize game development in the same way modern tools transformed video creation: if you have an idea, you can make a game—no steep learning curve, no bottlenecks—guided by an agent that plans, executes, and iterates with you. For professionals, we aim to deliver a step-change in efficiency with 10x productivity gains, faster iteration cycles, and richer creative exploration that unlocks entirely new forms of gameplay. As this vision scales, we expect a 10x–100x increase in high-quality games—and with it, a new era of digital entertainment where diverse voices, novel mechanics, and rapid experimentation redefine what’s possible.

We’re looking for a Principal Product Manager to drive the product vision and strategy for AI-powered workflows that improve development efficiency, iteration speed, and production scalability for game developers. In this role, you’ll focus on democratizing game creation by making the Unity editor more intuitive and by delivering agentic AI-powered tools that empower aspiring creators. You’ll work closely with cross-functional partners – from engineers and designers to ML experts and product peers – to craft engaging, accessible, and growth-oriented experiences that expand adoption of Unity within this critical audience.

This is an opportunity for someone passionate about lowering barriers to entry, shaping consumer product experiences, and leveraging GenAI to inspire the next generation of creators.

What you'll be doing

• Define and own the product vision and strategy for AI-driven workflows that improve efficiency and velocity for game developers.
• Partner with engineering, design, and ML teams to design and deliver agentic AI-powered workflows that simplify game creation.
• Build and maintain a product roadmap that balances near-term improvements with bold long-term innovation.
• Leverage market insights, ecosystem knowledge, and user research methodologies to deeply understand users’ needs and design intuitive solutions.
• Drive adoption and engagement by shaping consumer-oriented onboarding experiences that lower barriers to game creation.
• Collaborate across Unity’s ecosystem, aligning with teams in our Create and Grow divisions to deliver a unified product experience.
• Lead cross-functional collaboration, aligning diverse stakeholders and guiding teams through ambiguity toward impactful outcomes.

What we're looking for

• Background in game development, with hands-on Unity and game creation experience.
• Deep passion for and extensive daily use of AI products in professional work.
• Deep empathy for creators, with a customer-obsessed mindset and passion for democratizing game development.
• Strong track record of product management experience.
• Experience with GenAI products in gaming or adjacent industries.
• Proven ability to craft and drive product strategy and vision in complex environments.
• Strong skills in prioritization, problem-solving, and navigating ambiguity to deliver high-impact outcomes.
• Demonstrated ability to align stakeholders and lead cross-functional teams toward shared goals.

You might also have

• Solid grasp of AI/ML concepts and frameworks, particularly agentic and generative AI, with experience collaborating closely with ML teams.
• Strong understanding of Unity’s ecosystem and/or adjacent game development environments.

Additional information

Relocation support is not available for this position

Life at Unity
We offer a wide range of benefits designed to support employees' well-being and work-life balance. You can read more about them on our career page.

Unity [NYSE: U] is the leading platform to create and grow games and interactive experiences. Creators, ranging from game developers to artists, architects, automotive designers, infrastructure experts, filmmakers, and more, use Unity to bring their imaginations to life across multiple platforms, from mobile, PC, and console, to spatial computing.

As of the third quarter of 2024, more than 70% of the top 1,000 mobile games were made with Unity, and in 2024, Made with Unity applications had an average of 3.7 billion downloads per month. For more information, please visit Unity.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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