Principal Product Manager, Reporting & Optimization Insights

Job Title

Job Description

About The Position | Major goals and objectives and location requirements

The Principal Product Manager is experienced and analytically minded and will lead the strategy and development of D/Cipher+ reporting, measurement, and optimization intelligence systems. This role will define how performance data is structured, visualized, and activated across the media lifecycle transforming how internal teams and clients interpret campaign impact and identify optimization opportunities.

This cross-functional leadership role will bridge data engineering, analytics, and go-to-market teams to evolve our reporting infrastructure into a dynamic, insight-generating platform. The role is responsible for designing products that simplify complex datasets, automate insight surfacing, and deliver measurable value through predictive reporting and optimization tools.

The work will directly power the next generation of D/Cipher Plus measurement experiences — unifying campaign dashboards, attribution systems, and feedback loops that inform both current and future.

This position offers remote work flexibility; however, if you reside within a commutable distance to one of our main offices in New York, Des Moines, Birmingham, Los Angeles, Chicago, or Seattle, the expectation is to work from the office three times per week.

​About The Team | The Team and/or Brand.

D/Cipher is People Inc.’s audience data and mindset intelligence offering, focused on transforming People Inc.’s readership insights into scalable off-platform programmatic activations across the ad tech ecosystem. The team’s mission is to connect context, intent, and performance — powering smarter marketing decisions at scale across a wide range of inventory channels and platforms. 

About The Positions Contributions:

Reporting & Measurement Systems 34%

• Own the roadmap for campaign reporting and measurement tools that deliver clear, actionable insights to internal and client-facing users.
• Lead the design and delivery of unified campaign dashboards that visualize performance across audience, taxonomy, and creative dimensions.
• Partner with Data Engineering and Measurement Science teams to operationalize multi-touch attribution, conversion tracking, and KPI normalization frameworks.
• Integrate campaign reporting systems with D/Cipher’s predictive and identity frameworks to create a closed-loop view from exposure to outcome.
• Develop intelligent reporting experiences that surface key wins, contextualize performance, and proactively highlight anomalies or optimization opportunities.
• Define data models and schemas that enable scalable, reusable reporting templates across client, vertical, and campaign types.

Optimization Insights & Predictive Intelligence 33%

• Build tools that transform measurement outputs into proactive recommendations — helping internal and external users understand not just what happened, but what to do next.
• Collaborate with Data Science to integrate predictive analytics that estimate performance lift, pacing, and conversion potential.
• Drive the development of optimization signals that feed into forecasting models and targeting recommendations across D/Cipher’s ecosystem.
• Partner with UX and Design to embed AI-assisted insights (e.g., intelligent summaries, anomaly detection, optimization copilots) into reporting interfaces.

Cross-Functional Product Leadership 33%

• Collaborate with Sales, Client Success, and Insights teams to ensure reporting aligns with client objectives and supports renewal and upsell conversations.
• Work closely with Engineering and Data teams to ensure measurement products are performant, reliable, and aligned with D/Cipher’s overall data infrastructure.
• Establish clear requirements for data ingestion, normalization, and visualization to support measurement automation and future-proof the reporting architecture.
• Champion data quality and interpretability, ensuring consistency and transparency in how metrics are calculated and communicated across teams.

The Role’s Minimum Qualifications and Job Requirements:

• Education: Bachelor’s degree or equivalent preferred
• Experience: 8+ years of product management experience, ideally in ad tech, martech, analytics, or media measurement.

Specific Knowledge, Skills, Certifications and Abilities:

• Proven experience building and launching data visualization, analytics, or reporting platforms.
• Strong understanding of media performance metrics, attribution modeling, and campaign measurement frameworks.
• Experience translating analytical outputs into user-friendly reporting interfaces or storytelling tools.
• Demonstrated collaboration with data science, analytics, and engineering teams to operationalize complex datasets.
• Reporting tools evolve from static dashboards to interactive, intelligence-driven systems.
• Optimization insights are surfaced automatically and integrated into ongoing campaign management.
• Measurement data directly informs predictive systems, improving planning and targeting performance.
• Internal teams and clients gain a unified, transparent, and automated view of campaign success and opportunity.
• Comfort defining KPIs, data taxonomies, and measurement methodologies that scale across multiple products or platforms.
• Excellent communication and stakeholder management skills; able to synthesize technical and business requirements into a coherent vision.
• A product mindset that values automation, usability, and interpretability — not just data delivery.

• Familiarity with agentic or AI-assisted product features that enhance reporting or analytics workflows.
• Background in predictive modeling or optimization intelligence within ad tech ecosystems.
• Experience with Datarama, Tableau, or custom visualization tools.
• Understanding of identity, data collaboration, or privacy-safe measurement systems (e.g., clean rooms, encrypted match frameworks).
• Strong UX sensibility and ability to simplify data-dense experiences into intuitive, action-oriented designs.

It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, the Company will provide reasonable accommodations for qualified individuals with disabilities. Accommodation requests can be made by emailing [email protected].

The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

Pay Range

The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location, experience, and performance. The range listed is just one component of People Inc's total compensation package for employees. Other compensation may include annual bonuses, and short- and long-term incentives. In addition, People Inc. provides to employees (and their eligible family members) a variety of benefits, including medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.