The Principal Growth Product Manager will lead growth initiatives for Huckleberry's mobile apps and website, focusing on user acquisition, retention, and monetization through experimentation and analytics.
About Huckleberry
Huckleberry’s purpose is to create life-changing products and experiences through fresh, beautiful, human-centered technology that brings health, well-being, and a bit of magic to every family.
We combine Data, AI, and Behavioural Science to build products that help over 4 million families.
The app has 4.9 stars, garnering rave reviews from people who call it “life-changing” and their “#1 recommendation to parents”.
We are rapidly growing and building new products to enable every family to thrive.
About the Role
As a Principal Growth Product Manager, you’ll own the strategy and execution of growth initiatives across Huckleberry’s mobile apps and website. You’ll work cross-functionally with Research, Design, Engineering, Data, and Marketing to unlock key levers that accelerate user acquisition, engagement, retention, and monetization. You will deeply understand user segments and needs, and work with teams to launch both short term and long term growth initiatives that help Huckleberry scale its business and deliver on its vision and mission.
Areas of Responsibility
- Own the Growth Roadmap: Define and lead a roadmap of initiatives focused on improving activation, engagement, and monetization metrics across web and app platforms.
- Drive Experimentation: Rapidly ideate, build, and run A/B tests to improve conversion rates, retention, and revenue. Partner closely with analytics to size opportunities and measure impact.
- Champion Customer Value: Balance growth goals with user-centric product development to ensure that improvements in KPIs reflect genuine value delivered to families.
- Scale Successful Bets: Identify high-potential opportunities across the customer journey to use rapid experimentation to scale the most impactful initiatives to maximize business outcomes.
- Tell the Growth Story: Regularly report on growth KPIs, test outcomes, and roadmap progress to stakeholders and company leadership.
- Systematize Growth: Help build a scalable growth engine by establishing best practices, instrumentation frameworks, and a culture of continuous experimentation.
- Think Beyond the Product: Pursue creative growth opportunities outside of the core product experience such as partnerships, campaigns, or entirely new go-to-market initiatives to establish new growth opportunities from the ground up.
Requirements
- 7+ years of growth product management experience with experience in mobile and/or subscription-based businesses
- Strong analytical and quantitative skills with the ability to use data and metrics to understand user needs to influence product roadmaps, plans, and execution
- Track record of delivering measurable results through A/B testing, conversion rate optimization, and iterative product improvements
- Experience empowering and motivating a cross-functional team to deliver high-quality, delightful experiences across both web and app
- Creative, outside-the-box thinking with deep analytical rigor to uncover new growth opportunities and optimize existing product experiences
- Strong oral and written communication across both technical and non-technical audiences
- Experience in direct user testing, A/B and multivariate testing, and data analysis
- You thrive in a startup or other high-ambiguity environment
- Prior experience with user behavior-oriented or habit-forming apps is a plus
Huckleberry Labs is an equal-opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Huckleberry Labs makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Please note that we are currently only able to hire full-time employees in the following states: CA, DE, GA, IL, LA, MA, MI, MO, MT, NV, NY, OR, SC and TX.
Top Skills
A/B Testing
AI
Data
Web And App Platforms
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